Track what's happening at every stage of the funnel
Get a clear view of what's working — and what's not — across your customer interactions
- Understand where potential customers are dropping off, which conversations lead to appointments, and what's getting missed
- Look beyond call volume to see what buyers are asking, what reps are saying, and where conversations get stuck
- Get the full picture or focus in on the details that matter most to your business
Know what happened and why it matters
Insights and recommendations tailored to each function
- For Marketing: turn every conversation into campaign intelligence so you can stop guessing and start scaling what works
- For Sales: sees which conversations lead to conversions and which need follow-up
- For Customer Experience: Spot where sentiment and issue resolution breaks down, including patterns across locations or agents (AI and human)
- For Strategy/Operations: Early detection of people, process, or technology issues impacting your bottom line
Take action within your workflow
Connect insights to outcomes with real-time alerts and integration
- Trigger real-time alerts when qualified leads drop off, so teams can follow up quickly
- Send conversion data to GA4 or ad platforms to retarget high-value callers and optimize campaigns
- Automatically push objective summaries and CSAT scores to your CRM — so teams can prioritize follow-up and track performance
- Build action lists to support rep coaching, performance tracking, and follow-through
See how your entire organization performs
Compare results and performance across agents, regions, and brands
- See who's leading — and who needs support across stores, regions, or reps
- Identify behaviors and KPI’s differentiating top performers to define best practices
- Benchmark against internal goals and industry standards for key metrics like conversion rate and response time
- Use visual dashboards to spot trends across locations at a glance
Understand Customer Sentiment
Unlock customer emotions and perceptions with AI-powered sentiment analysis
- Capture and categorize emotions from conversations as positive, negative, or neutral.
- Delve into specifics like satisfaction or frustration that help enrich customer profiles.
- Tailor your strategies and improve customer experiences.
Get the insights you need—when and where you need them
Flexible integrations and implementations to fit your ecosystem
- Use Marchex-managed call tracking numbers or bring your own conversations
- Connect your systems with APIs, webhooks, and configurable reports
- Tag calls, trigger workflows, and build custom reports using real-time conversation data
Google Reviews and Customer Conversations: A Comparative Study
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