Critical insights across national and regional dealership locations
Identify and measure top-performing and under-performing dealerships to improve customer engagement
Marchex delivers data-driven insights and performance benchmarking that helps automotive brands make informed decisions to improve call handling and performance across all their dealerships.
Lower vehicle inventory returns to help increase margins
Dealership performance directly affects the number and frequency of inventory returns
You need dealerships that are efficient and effective in closing sales opportunities as the opportunities present. However, it is difficult to identify the top-performing locations, determine why they are so successful, and reproduce that excellence elsewhere.
Better understand customer conversations and raise CSAT scores
Online reviews by customers reflect a small percentage of customer feedback, and it’s not very accurate
Research shows that for each online review, there are, on average, 25 customer conversations that tell locations how they are doing across 7 different factors.. There is now no need for “secret shoppers” because customer sentiment can be provided for each customer call.
As the economy fluctuates, better match sales with demand
The millions of customer conversations that happen daily are a leading indicator of demand
With new AI solutions trained by millions of minutes of auto industry conversations, OEMs can now have data daily that outlines lead value, lead outcomes, consumer topics, and key industry KPIs to better analyze effectiveness by model, campaign, and requested service.
Discover How Conversation Intelligence Can Boost Your Vehicle Sales
Reports
Car Buying Has Entered a New Era. How Can Dealers Keep Up?
AI-driven insights improve customer satisfaction and sales productivity
Whether you are a single dealer or a large multi-location dealership, critical insights and data-driven observations significantly help dealerships improve performance across their sales, service, and marketing activities.
Boost sales with AI call analytics and real-time action alerts to close deals faster
Close more ROs with alerts for missed service opportunities
Optimize marketing with real-time PPC and vendor insights
Add conversational data to your GA4, CRM, and CDP
Click below for more about Engage for Sales and Engage for Service.
Better understand the call quality versus quantity coming from Marketing
Dealerships that measure call volume alone as their key metric are working with misleading data
Dealers must gain a detailed understanding of the quality of call versus the quantity generated by Marketing. It’s extremely important to measure appointment rates and resulting opportunities from marketing activities rather than just call volume alone.
Reduce your failed call rate and close more sales
Lowering failed call rates helps capture more leads, improve customer satisfaction, and drive higher sales.
43% of failed calls will not call back, and 13% of those were potential sales opportunities, with each sale averaging a $3,000 profit. Real-time alerts and actionable insights enable dealerships to quickly identify and recover missed opportunities.
Report on Team performance and Identify opportunities for improvement
Identifying improvements is difficult due to complex data, lack of insights, and inconsistent metrics.
AI-powered conversational intelligence solutions help auto dealers monitor key strategic metrics, understand caller intent, and analyze team conversation outcomes, enabling them to quickly identify and correct issues, including ranking performance against national, regional, district, and local locations.
Bring customer conversation data into the customer data platforms
Offline customer conversations represent a large and critical missing data set for CDPs.
CDP and CRM platforms collect, consolidate, and analyze customer data from multiple digital sources such as website interactions, dealership management systems (DMS), and social media.. What’s missing is the critical real-time customer conversation data that is happening offline. Marchex fills this gap.
Improve return on ad spend while reducing our marketing budget
Blind spots in advertising programs can limit your success.
Better lead attribution comes from using advanced conversational intelligence to track and analyze call outcomes, allowing auto dealers to understand which marketing campaigns and channels drive high-value leads.. These insights helps direct ad spend toward the most effective campaigns, improving RoAS.
Maximize service opportunities to improve performance and revenue
Maximize service opportunities with advanced call tracking and analytics.
Service teams can increase customer satisfaction and boost repair order (RO) rates by implementing AI-powered conversational intelligence solutions designed for service departments. Real-time alerts happen when a conversation ends negatively enable immediate corrective actions, fostering greater accountability coaching discussions.
Discover How Conversation Intelligence Can Boost Your Vehicle Sales
Reports
Trust, Transparency & The Transaction: How the Car Sale is Earned
Improve performance across all locations and increase revenue
Elevate agent call handling performance to increase customer satisfaction ratings, boost appointment set rates, and drive incremental sales across all locations.
Identify where agent performance can be improved and how toincrease appointments
Increase sales by identifying why locations are under performing
Prioritize sales leads by lead value and lead outcome
Understand what topics customers are most talking about and capture the latest trends
The Best Brands In Automotive Use Marchex
We Help Solve Your Biggest Challenges
Arm field teams with dashboards to better understand store performance
Identify the best call handling personnel and use it to train other store locations.
By tracking and analyzing customer interactions, Marchex provides actionable insights that help identify and address inefficiencies in call handling, leading to improved customer satisfaction and higher appointment set-rates.
Determine how customer conversations are impacting sales
Lowering failed call rates helps capture more leads, improve customer satisfaction, and drive higher sales.
Identify patterns in failed calls, enabling proactive measures to address issues such as insufficient staffing or inadequate training, ultimately enhancing customer service and operational efficiency.
Detect emerging customer topics and respond to shifting customer demands
Missing out on the latest items of interest from customers can lead to many lost sales.
Understand which topics — like tire replacements, seasonal offers, or wait times — are driving interest so you can align offers and staffing accordingly.Marchex’s new Industry AI solution help determine the most current and impactful topics of interest by customers.
Determine which brands and campaigns are driving sales across all locations
Align your marketing spend with what’s working in the field.
Identify which brands customers are mentioning most, which ones convert, and which campaigns lead to high-value calls — so you can double down where it counts. This data-driven approach helps companies adjust their marketing strategies to focus on the brands that resonate most with customers, driving higher sales and satisfaction.
Discover How Conversation Intelligence Can Boost Performance
Case Studies
Big O Tires Sees Potential to Generate Millions in Revenue with Marchex
Hear directly from satisfied clients about how Marchex solutions have transformed their businesses and exceeded expectations every step of the way.
"We saw our appointment-set rates go up as soon as we started using the Marchex application. Having real-time examples of mishandled conversations made it easy to coach our sales team in the moment, while the conversation is fresh."
Keith McCluskeyCEO, McCluskey Chevrolet
"I can now track exactly how many calls I get from traditional and digital campaigns. I can even listen to the calls to determine their nature. Marchex customer service is great, you deal directly with people, not self-help portals. For any marketer, Marchex gives you the power to know exactly what works and what doesn't."
Mike HeimbachDirector, Abell Pest Control
"When Shull Media Partners transitioned to Marchex it was one of the best decisions we ever made. It immediately improved our internal efficiencies while also improving data collections for our clients."
Andrew TaskeVP, Client Relations, Shull Media Partners
"The Marchex products have earned a starring role in our programs and have become essential assets in client renewals."
Steven MetzingerVP, Product Management, Healthgrades
