Updated 9/14/21 Phone calls continue to prove themselves as the driving force in commerce. During the pandemic, phone calls to businesses have changed the way business is done for certain industries. In fact, the need to track calls has shifted and increased in many cases. Even in this age of digital ubiquity where many consumersContinue reading “10 industries that need call tracking to succeed”
We’re thrilled to announce that Marchex Engage for Automotive has received the 2021 ‘Product of the Year’ award as part of Business Intelligence Group’s BIG Award for Business. The award program evaluates and rewards companies, products and people that are leading their respective industries. This is the 9th award that Marchex and its conversation intelligenceContinue reading “Marchex Wins “Product of the Year” from 2021 BIG Award for Business”
We’ve written often of the marketing “blind spot” — that portion of the digital marketing pipeline missing from attribution. It can mean the difference between investing in a channel that converts and ignoring a channel that’s difficult to track. On the one hand, marketers have made vast improvements in their attribution abilities. According to aContinue reading “The Marketing Blind Spot is Still a Problem”
One key concern for online businesses is how to reduce the number of abandoned carts. Baymard reports that online shopping has an average abandonment rate of 69.8%, meaning you could be losing more than half of your potential sales during the checkout stage. Every cart rescued can mean revenue for your team! What is an Abandoned Cart?Continue reading “Rescue Abandoned Carts with Marchex Sonar”
Texting in business is becoming increasingly more common, particularly when it comes to interacting with prospective customers. Nearly everyone is within reach of their phone at any given time, so texting is often the best way to grab a customer’s attention quickly. It’s also the easiest way for them to respond, making texting a highlyContinue reading “The power of texting throughout the customer journey”
Storage facility owners spend tens of thousands of dollars each year to get potential customers to contact their facilities. They allocate time and funds to online and print advertising, referral programs, direct-mail campaigns and social media. The best marketing in the world is useless, however, if it doesn’t convert leads to paying customers. Marketers dealContinue reading “3 Ways Call Tagging Helps Optimize Your Marketing Campaigns”
