One of the most challenging aspects of marketing is staying fresh and current. The customer journey changes with the development of technology like deal-saving alerts and automated sales processes. The informed marketer’s responsibility is to know what channels their customer base prefers – and can be reached on – and to optimize their use ofContinue reading “Break through the noise with SMS marketing”
For many sellers and marketers, navigating an online-to-offline transition in the customer journey can be a major pain point. In part, this is because leads may drop when they can’t use their preferred channel. Take this example: An on-the-go shopper wants to ask a question about a specific vehicle’s availability at a car dealership, butContinue reading “3 reasons your business should use text”
Texting as a channel is a unique and important way for businesses to connect with customers. You can reach your customers instantly with texts, leading to an increase in customer engagement and faster service times. Text communications throughout the customer journey can benefit marketing, sales, and customer service as the decision process evolves into aContinue reading “Texting for Business Best Practices”
How customers find and interact with your business is key to optimizing marketing and sales performance. When a consumer starts looking for a product or service, they’ll likely start their search online. Whether they use mobile or desktop, they typically visit a business’s website first. Then, they call or text for more information. And finally,Continue reading “Journey Intelligence: Understanding the Customer Journey from Lead to Close”
It’s no secret that customers expect to interact with brands in an increasingly personalized way. According to Epsilon, 80% of customers are more likely to buy a product or service from a brand that provides personalized experiences. Also, modern day consumers expect these interactions, from advertisements to email newsletters, to be tailored to their needs. InContinue reading “How to Get the Most Out of Business Texting”
Marchex has been named a leader for its Conversational Intelligence solutions by Opus Research in their 2021 Conversational Intelligence Intelliview report. In the report, Opus analyzes the products, services, positioning, and potential of eleven Conversation Intelligence companies. The team assessed the value that each solution brings to calls, texts, and other conversations, as well asContinue reading “Marchex named a leader by Opus Research for Applied Conversation Intelligence”
