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Tag Archives: home services

Turning Customer Emotions into Marketing Success: The Power of Sentiment

Advertising costs are increasing, budgets are tightening, and  your company’s leadership may be eager to see how AI can enhance marketing results—but only if the impact is measurable. Amid these challenges, we must remember the foundation of effective marketing: truly listening to our customers.  Phone conversations are often a significant touchpoint in your customer’s journey,Continue reading “Turning Customer Emotions into Marketing Success: The Power of Sentiment”

25 Calls = 1 Google Review: How Can Your Business Benefit?

Advertising and online reputation are crucial for business success, particularly for industries that rely on customer interactions over the phone. While Google reviews offer a snapshot of customer feedback, they often miss significant insights that sentiment analysis can provide.  Sentiment analysis expands on the limited snapshot provided by Google reviews, classifying real-time customer emotions expressedContinue reading “25 Calls = 1 Google Review: How Can Your Business Benefit?”

2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait

In a recent webinar, 2025 Trends in Customer Insights Driving Revenue Growth, industry leaders tackled a question on every business leader’s mind: How do we use AI effectively to improve customer interactions and drive revenue?  One thing became clear from the conversation—AI-driven conversational intelligence is no longer just a nice-to-have.  It’s here, evolving fast, andContinue reading “2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait”

The New Home Services Success Formula: Delighting Customers

Marchex’s Sentiment Analysis Suite for home services offers many benefits that help businesses better understand customer feedback, improve service quality, and enhance customer satisfaction. You might wonder why sentiment analysis is necessary when you already collect reviews and send out surveys. It’s still important because Sentiment Suite can collect customer emotions for your team, provideContinue reading “The New Home Services Success Formula: Delighting Customers”

Texting Best Practices for Home Service Companies

Home service companies can benefit significantly from using text as part of their communication strategy for several compelling reasons. According to research, the average open rate for text is 98%. Unlike other methods of marketing such as email, a text message is nearly guaranteed to be seen by your audience. Text can be a powerfulContinue reading “Texting Best Practices for Home Service Companies”

5 Ways Marchex Helps Home Service Companies

Marchex’s acclaimed conversation intelligence solutions transform valuable insights into actionable strategies that can secure more business and save you time. Here are 5 ways we can help your home service business:  Customer Insights  Marchex can analyze customer interactions and conversations to provide valuable insights into customer preferences, pain points, and behaviors. This data can help homeContinue reading “5 Ways Marchex Helps Home Service Companies”