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Tag Archives: home services

Turning Customer Emotions into Marketing Success: The Power of Sentiment

Advertising costs are increasing, budgets are tightening, and  your company’s leadership may be eager to see how AI can enhance marketing results—but only if the impact is measurable. Amid these challenges, we must remember the foundation of effective marketing: truly listening to our customers.  Phone conversations are often a significant touchpoint in your customer’s journey,Continue reading “Turning Customer Emotions into Marketing Success: The Power of Sentiment”

2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait

In a recent webinar, 2025 Trends in Customer Insights Driving Revenue Growth, industry leaders tackled a question on every business leader’s mind: How do we use AI effectively to improve customer interactions and drive revenue?  One thing became clear from the conversation—AI-driven conversational intelligence is no longer just a nice-to-have.  It’s here, evolving fast, andContinue reading “2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait”

The New Home Services Success Formula: Delighting Customers

Marchex’s Sentiment Analysis Suite for home services offers many benefits that help businesses better understand customer feedback, improve service quality, and enhance customer satisfaction. You might wonder why sentiment analysis is necessary when you already collect reviews and send out surveys. It’s still important because Sentiment Suite can collect customer emotions for your team, provideContinue reading “The New Home Services Success Formula: Delighting Customers”

Home Services at Marchex — A Year in Review

As we conclude 2023, let’s review the dynamic changes of the home services industry.  From technological advancements to changing consumer preferences, the industry continues to experience significant transformations. In this year-in-review, we explore key trends and how Marchex has proactively engaged and responded in helping the home services industry navigate through these transformations.   Analytics andContinue reading “Home Services at Marchex — A Year in Review”

Sierra Air Conditioning & Plumbing Gains Greater Visibility with Marchex Integration

Sierra Air Conditioning & Plumbing is a heating and air conditioning company serving the Las Vegas Valley since 1987. They integrated Marchex Platform Services into their field management software solution to obtain greater insight into sales calls. Their staff were then able to use this information to improve their marketing campaign ROI, optimize call centerContinue reading “Sierra Air Conditioning & Plumbing Gains Greater Visibility with Marchex Integration”