It’s no secret that customers expect to interact with brands in an increasingly personalized way. According to Epsilon, 80% of customers are more likely to buy a product or service from a brand that provides personalized experiences. Also, modern day consumers expect these interactions, from advertisements to email newsletters, to be tailored to their needs. InContinue reading “How to Get the Most Out of Business Texting”
As customer communication channels evolve, many businesses seek to implement intuitive, easy, and engaging communication strategies. As 2020 brought a myriad of lifestyle changes, the ways customers wanted and expected to connect with businesses also changed. Businesses that chose to adapt during a time of immense uncertainty ultimately grew closer with their customers and communities.Continue reading “Top 5 Business Texting Trends”
Maximize your return on ad spend and get credit for the marketing-driven leads you deliver. As marketers, we’re tasked with making sound advertising and marketing decisions across an exhaustive number of devices and channels. For optimal performance, we need to know what’s working. Do you know which interaction is driving the most calls orContinue reading “Why Your Business Needs Marketing Attribution”
