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Tag Archives: Texting in Business

What you need to know about the business texting landscape

Technology has changed how people interact with businesses. The way customers communicate with businesses has evolved and the expectation to receive real-time information is higher than we could’ve ever imagined. Businesses of all industries have turned to text messaging to engage with customers, in addition to traditional strategies like phone, chat, social and email. InContinue reading “What you need to know about the business texting landscape”

3 reasons your business should use text

For many sellers and marketers, navigating an online-to-offline transition in the customer journey can be a major pain point. In part, this is because leads may drop when they can’t use their preferred channel. Take this example: An on-the-go shopper wants to ask a question about a specific vehicle’s availability at a car dealership, butContinue reading “3 reasons your business should use text”

What to look for in a text message platform

If your business is hoping to optimize your communications and improve your customer’s experience by implementing a text messaging platform, you may wonder where to start. You know SMS can make you more efficient, and that it’s a customer’s preferred method of communication, but it’s important to pick the right platform and maximize these strengths.Continue reading “What to look for in a text message platform”

Rescue Abandoned Carts with Marchex Sonar

Amidst the holiday season, businesses of all sizes are geared up for the busiest shopping time of the year. One key concern for online businesses is how to reduce the number of abandoned carts. Baymard reports that online shopping has an average abandonment rate of 69.8%, meaning you could be losing more than half of your potentialContinue reading “Rescue Abandoned Carts with Marchex Sonar”

Break through the noise with SMS marketing

One of the most challenging aspects of marketing in 2022 is staying fresh and current. The customer journey changes with the development of technology like deal-saving alerts and automated sales processes. The informed marketer’s responsibility is to know what channels their customer base prefers – and can be reached on – and to optimize theirContinue reading “Break through the noise with SMS marketing”

Texting for Business Best Practices

Texting as a channel is a unique and important way for businesses to connect with customers. You can reach your customers instantly with texts, leading to an increase in customer engagement and faster service times. Text communications throughout the customer journey can benefit marketing, sales, and customer service as the decision process evolves into aContinue reading “Texting for Business Best Practices”