The automotive industry is continuing to change at an accelerating pace. It is imperative to stay ahead of this change and use that flexibility to sustain success. There is an expression in the business that goes something like: “you can’t manage what you can’t measure.” This will be an ongoing conversation throughout the year. ThisContinue reading “Take the Mystery Out of Measuring Performance”
In the competitive landscape of the home services industry, success hinges on efficient operations, quick response times, and fostering loyal customer relationships. We’ll delve into three critical aspects that can significantly impact a company’s growth and reputation: securing appointments on the initial call, speed to lead, and customer retention. Customer Convenience Prompt appointment scheduling enhancesContinue reading “Speed to Lead: Secure Appointments on the First Call”
We all attend trade shows, and typically there is an overarching theme — from the introduction of electric vehicles to the unique and lasting value proposition of first party data platforms. These are important topics, and the industry is investing heavily in both, as well as many other technology and product enhancements. The Impact ofContinue reading “Does Attribution Matter if the Call is Handled Poorly?”
The days when a customer walked into a dealership, talked to a salesperson, and drove home in a new car are long gone. Instead, consumers want to inquire on vehicle availability and have a clear path to purchase. Yet for many auto shoppers, the call and conversation with a salesperson is the point at whichContinue reading “How To Meet the Auto Customer’s New Expectations”
Tell us about yourself. At the core, I’ve always been someone who thrives on embracing new and emerging technologies. With more than 20 years of experience in Senior Living and Healthcare, I’m passionate about helping the Senior Living industry embrace innovating marketing strategies and analytics. I look to inspire marketers to adopt new and excitingContinue reading “Meet the Expert: Catherine Erikson, VP of Senior Living”
The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to takeContinue reading “Wondering How Dealerships Can Sell More Cars?”
