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Author Archives: Camille Bishop

Uncover Relevant Insights Across Voice and Text Conversations

Introducing Conversation DNA™ We’re excited to announce Conversation DNA™, the next evolution of our core technology that generates AI-based signals and makes them available to virtually any business via the Marchex Anywhere integrations hub. Marchex’s Conversation DNA enables voice and text conversation decoding, scoring, categorization and signal delivery across every Marchex conversation intelligence product. “With Conversation DNA,Continue reading “Uncover Relevant Insights Across Voice and Text Conversations”

The Difference Between SMS and Mobile Marketing

Thanks to the resounding popularity of smartphones and other mobile devices such as tablets, marketers have found ways to integrate SMS marketing and mobile marketing into the fold of digital marketing campaign strategies. Although both SMS and mobile marketing can be viable tools for your business, it’s important to know what distinguishes one engagement tacticContinue reading “The Difference Between SMS and Mobile Marketing”

Marchex Platform Services: A Q&A with Product Marketing

Today, I had the pleasure of interviewing our product marketing leader, Rob Mumford, on Marchex Platform Services, the latest Conversation Intelligence solution from Marchex. Q: Rob, we are getting a lot of questions around our new MPS solution. Can you help our readers understand the value? RM: Marchex Platform Services can apply Marchex’s AI-powered analyticsContinue reading “Marchex Platform Services: A Q&A with Product Marketing”

Key Insights You Can Get From Call Transcription

Leveraging a call tracking solution that provides call recordings and transcription can save you time and deliver valuable business insights. Many call tracking and telephony platforms offer call recording. Yet, transcription is not always an option. If you want to understand what happened on a specific call, you need to listen to the recording. IfContinue reading “Key Insights You Can Get From Call Transcription”