Today, I had the pleasure of interviewing our product marketing leader, Rob Mumford, on Marchex Platform Services, the latest Conversation Intelligence solution from Marchex. Q: Rob, we are getting a lot of questions around our new MPS solution. Can you help our readers understand the value? RM: Marchex Platform Services can apply Marchex’s AI-powered analyticsContinue reading “Marchex Platform Services: A Q&A with Product Marketing”
Leveraging a call tracking solution that provides call recordings and transcription can save you time and deliver valuable business insights. Many call tracking and telephony platforms offer call recording. Yet, transcription is not always an option. If you want to understand what happened on a specific call, you need to listen to the recording. IfContinue reading “Key Insights You Can Get From Call Transcription”
With Twilio’s recent wave of acquisitions, you may find yourself looking for an alternative to Zipwhip. If you are a current Zipwhip customer, you likely know by now that Twilio plans to shut down Zipwhip by the end of this year. With one quarter of the year down, it’s time to find your next provider.Continue reading “Need an alternative to Zipwhip? Consider Marchex® Sonar”
Whether you are a staffing firm, employment agency, or an in-house recruiter, you are faced with the challenge of staffing qualified employees in this new competitive landscape. We’ve found that, when used correctly, SMS is the key to stand out amongst the rest and be heard. Save everyone valuable time – The average recruiter callsContinue reading “Engage Job Applicants More Effectively with Business SMS”
Our texting platform, Marchex Sonar, allows businesses to automate SMS marketing with drip campaigns that send highly targeted messages to opted-in contacts promoting new sales or events. But what is the right message to send? Does it matter if you personalize it? Do different demographics in your customer base resonate with different language? At whatContinue reading “A/B Test Your Texting Campaigns to Engage More Effectively”
What are you doing to improve your customers’ buying experience? If you’re like many businesses, you have plans and processes in place. But how can you ensure that your sellers follow those best practices? Closing that blind spot is more critical than ever, but many businesses are still playing catch-up. The good news is, thanksContinue reading “How Auto Dealers Can Make the Most of Every Conversation”
