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Author Archives: Camille Bishop

When Dealer Growth Gets Harder, Converting Conversations Matter More

A recent analysis from the Boston Consulting Group highlights a sobering reality for automotive retailers: growth is becoming more difficult. Customer acquisition costs are increasing, buyer expectations continue to rise, and ignoring process deficiencies is becoming more costly. In today’s market, generating more leads no longer serves as a dependable growth strategy.  For dealers, the more urgentContinue reading “When Dealer Growth Gets Harder, Converting Conversations Matter More”

Conversation Intelligence: 3 Ways Marketers Can Do More with the Same Budget

Marketing teams are under increasing pressure to improve performance without increasing spend. While clicks, calls, and form fills are easy to measure, they only tell part of the story. What really determines impact is what happens after a customer engages.As performance expectations shift toward appointments booked, sales closed, and revenue generated, marketers need better visibilityContinue reading “Conversation Intelligence: 3 Ways Marketers Can Do More with the Same Budget”

Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome 

Executive Summary  In an era where digital data dominates dashboards, marketers often celebrate the ability to track every click, impression, and conversion. Yet, a critical gap remains: what happens when the customer calls? Phone conversations—high-intent moments of decision—remain largely invisible to traditional attribution models.  Call Tracking Numbers (CTNs) and Dynamic Number Insertion (DNI) technology canContinue reading “Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome “

Driving Real ROI: How Auto Service Marketers Can Use AI to Optimize Every Dollar 

 In auto service marketing, the ability to prove ROI is critical. Marketing teams face constant pressure to justify the dollars they spend, deliver measurable leads and meaningful outcomes. Yet for many, the critical last mile of marketing attribution, connecting ad spend to actual customer conversions, remains a major challenge. This is where AI-powered conversation intelligenceContinue reading “Driving Real ROI: How Auto Service Marketers Can Use AI to Optimize Every Dollar “

How AI Search is Reshaping Customer Calls

ChatGPT Is Changing How People Find Your Businesses:    Artificial intelligence is transforming the way customers discover and connect with businesses. In our recent webinar, “AI is Changing Search – What Does it Mean for Your Customer Calls?,” Marchex experts explored how large language models (LLMs) such as ChatGPT are driving a growing share of customerContinue reading “How AI Search is Reshaping Customer Calls”

Comprehensive Analysis: The Cost of Poor Call Handling in Auto Dealerships  

The automotive industry relies heavily on customer interactions, with phone calls serving as a critical touchpoint in the sales and service journey. Recent analyses by Marchex have highlighted significant revenue losses because of poor call handling.   The issue is not new, but it has gained urgency as consumer behavior shifts, with more people keeping carsContinue reading “Comprehensive Analysis: The Cost of Poor Call Handling in Auto Dealerships  “