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Author Archives: Camille Bishop

Driving Real ROI: How Auto Service Marketers Can Use AI to Optimize Every Dollar 

 In auto service marketing, the ability to prove ROI is critical. Marketing teams face constant pressure to justify the dollars they spend, deliver measurable leads and meaningful outcomes. Yet for many, the critical last mile of marketing attribution, connecting ad spend to actual customer conversions, remains a major challenge. This is where AI-powered conversation intelligenceContinue reading “Driving Real ROI: How Auto Service Marketers Can Use AI to Optimize Every Dollar “

How AI Search is Reshaping Customer Calls

ChatGPT Is Changing How People Find Your Businesses:    Artificial intelligence is transforming the way customers discover and connect with businesses. In our recent webinar, “AI is Changing Search – What Does it Mean for Your Customer Calls?,” Marchex experts explored how large language models (LLMs) such as ChatGPT are driving a growing share of customerContinue reading “How AI Search is Reshaping Customer Calls”

Comprehensive Analysis: The Cost of Poor Call Handling in Auto Dealerships  

The automotive industry relies heavily on customer interactions, with phone calls serving as a critical touchpoint in the sales and service journey. Recent analyses by Marchex have highlighted significant revenue losses because of poor call handling.   The issue is not new, but it has gained urgency as consumer behavior shifts, with more people keeping carsContinue reading “Comprehensive Analysis: The Cost of Poor Call Handling in Auto Dealerships  “

How AI Search is Revolutionizing Customer Discovery: What Every Business Needs to Know 

That phone call where a customer says “ChatGPT sent me!” is no longer a novelty —it’s becoming the new normal. If your business hasn’t started optimizing for AI-driven search, you’re already behind the curve.  The AI Search Revolution is Here  The numbers speak for themselves. ChatGPT now has nearly 800 million weekly active users worldwideContinue reading “How AI Search is Revolutionizing Customer Discovery: What Every Business Needs to Know “

Posted inAI

“I Let ChatGPT Choose My Auto Shop” – The Growing Influence of AI on Vehicle Service Decisions 

Picture this: You’re driving home from work when your car starts making an alarming grinding sound. Instead of pulling over to frantically Google “car grinding noise,” you ask your phone’s AI assistant what might be wrong and whether it’s safe to continue driving. You do your best at recreating the sound with your voice, hopingContinue reading ““I Let ChatGPT Choose My Auto Shop” – The Growing Influence of AI on Vehicle Service Decisions “

“ChatGPT Suggested Your Facility for My Mom” – The New Era of AI-Powered Senior Care Research 

“Mom fell again last night, and I don’t know what to do.” A heartfelt message like this, could be uttered into ChatGPT app at 3 AM by a worried adult child.  A profound shift is under way in how families navigate senior care decisions. They’re no longer waiting for business hours to call information linesContinue reading ““ChatGPT Suggested Your Facility for My Mom” – The New Era of AI-Powered Senior Care Research “