Marchex Logo
Log In

Author Archives: Camille Bishop

How do I ensure accurate call attribution across channels? 

 For digital marketers, attribution often works well until the moment a customer picks up the phone.   Calls are one of the highest-intent conversion actions, especially within sectors such as healthcare, automotive services, and home services. When those conversations move offline, traditional attribution models tend to break down. Without the right systems in place, marketers may be left guessing whichContinue reading “How do I ensure accurate call attribution across channels? “

From Customer Call to Service Bay: Turning Conversations into Revenue 

For most auto service businesses, the phone rings off the hook. But here’s the operational reality: if you don’t know what’s happening on those calls, you may be losing service revenue every single day.  Missed calls. Mishandled calls. Long hold times. Unanswered voicemails. Promised callbacks that never happen. Customers who hang up and call the next shop listed in their Google or AI search.  All of the above can add upContinue reading “From Customer Call to Service Bay: Turning Conversations into Revenue “

The Strategic Imperative of Patient Communication: Unlocking Growth Through Conversation Intelligence 

By Lee Barth, Vice President of Enterprise Sales, Marchex  Healthcare is entering a new phase of patient engagement. For decades, phone access has been managed through traditional call centers and interactive voice response (IVR) systems designed to route patients through a series of prompts and menus. Today, however, artificial intelligence is beginning to reshape how healthcare organizationsContinue reading “The Strategic Imperative of Patient Communication: Unlocking Growth Through Conversation Intelligence “

What Are the Most Important Customer Conversation Metrics to Track for Business Growth?

How six essential metrics can reveal growth opportunities you can act on today  Picture this: Your phone is ringing, your team is busy, and customers want to speak with you. But you have no clear picture of how many calls are coming in, what conversations are actually happening, which ones are turning into opportunities, and where customers might be slipping away. Without that visibility, itContinue reading “What Are the Most Important Customer Conversation Metrics to Track for Business Growth?”

U.S. Auto Market Faces Challenges in 2026: How Dealers Can Capture Every Customer Conversation to Stay Competitive

U.S. auto sales grew modestly in 2025, with roughly 16 million vehicles sold despite persistent disruptions from tariffs, supply issues, and the rollback of EV incentives. Analysts suggest that 2026 may mark the first year of contraction in new-car sales in four years, as affordability pressures and waning demand weigh on buyers.    At the same time, dealer confidence is rebounding.Continue reading “U.S. Auto Market Faces Challenges in 2026: How Dealers Can Capture Every Customer Conversation to Stay Competitive”

The New Reality of Auto Service Operations: Why Ignoring Customer Conversations Is Limiting Performance  

Auto service leaders are under pressure to do more with less, optimize technician capacity, grow revenue per RO, and protect margins in an increasingly competitive market. At the same time, customer expectations are being shaped by frictionless, digital-first experiences in every other part of their lives.   The disconnect? Most operations leaders still rely on lagging indicators and partial dataContinue reading “The New Reality of Auto Service Operations: Why Ignoring Customer Conversations Is Limiting Performance  “