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Category Archives: Call Tracking

From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  

In this blog post, you’ll learn how to turn everyday calls into growth: Conversations That Convert For years, marketers measured success by the number of calls generated. But call volume only tells part of the story. What happens during those calls—what customers say, what they ask, how they feel matters just as much, if notContinue reading “From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  “

Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  

In this blog post, you’ll learn how to move beyond call tracking and uncover the true ROI of your marketing efforts by using conversation intelligence to: Conversations Over Call Volume For years, marketers have leaned heavily on call tracking to gauge campaign performance. Tracking the volume of inbound calls and their sources provided a surface-levelContinue reading “Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  “

No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now 

If you’re responsible for marketing across a network of locations, you’ve likely invested time and budget in building funnels, fine-tuning campaigns, and optimizing digital experiences. You’re tracking impressions, clickthrough rates, cost-per-lead, and all the usual suspects.   But what happens after the call connects? Despite costly investments in CRM, ad tech, and martech, most multi-location businessesContinue reading “No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now “

Industries that Need Call Tracking and Analytics to Succeed

Phone calls are critical conversion paths for multi-location and franchise businesses. When consumers search for a local business or healthcare provider, they often contact them by calling. This is especially true for industries with complex, expensive, urgent, or infrequently ordered products and services.   For industries like automotive services & repair, home services, senior living, andContinue reading “Industries that Need Call Tracking and Analytics to Succeed”

What Does the Elimination of Third-Party Cookies Mean for Your Business?

Over the course of this year, third-party cookies will be phased out of use on the internet. Apple’s Safari and Mozilla Firefox already block third-party cookies, and Google will cease using them by the end of 2024. Rest assured, the phasing out of third-party cookies will not affect how Marketing Edge serves its customers. MoreContinue reading “What Does the Elimination of Third-Party Cookies Mean for Your Business?”