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Category Archives: Conversation Analytics

From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  

In this blog post, you’ll learn how to turn everyday calls into growth: Conversations That Convert For years, marketers measured success by the number of calls generated. But call volume only tells part of the story. What happens during those calls—what customers say, what they ask, how they feel matters just as much, if notContinue reading “From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  “

Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  

In this blog post, you’ll learn how to move beyond call tracking and uncover the true ROI of your marketing efforts by using conversation intelligence to: Conversations Over Call Volume For years, marketers have leaned heavily on call tracking to gauge campaign performance. Tracking the volume of inbound calls and their sources provided a surface-levelContinue reading “Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  “

No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now 

If you’re responsible for marketing across a network of locations, you’ve likely invested time and budget in building funnels, fine-tuning campaigns, and optimizing digital experiences. You’re tracking impressions, clickthrough rates, cost-per-lead, and all the usual suspects.   But what happens after the call connects? Despite costly investments in CRM, ad tech, and martech, most multi-location businessesContinue reading “No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now “

Turn Gaps into Gains with Conversational Intelligence

Understanding customer interactions has never been more paramount in the rapidly evolving business communications landscape. The recent Marchex webinar, “3 Missed Customer Insights: Turning Gaps into Gains,” emphasized some of the most critical areas for businesses, particularly in the home services market, that want to achieve a competitive advantage by combining conversational data and analyticsContinue reading “Turn Gaps into Gains with Conversational Intelligence”

How Home Services Marketers Are Winning with Call Insights: Customer Stories

As a home services marketer, you’re navigating tricky waters. Costs are rising—cost per click (CPC) keeps climbing, conversions are dipping, and leads are getting expensive. It feels like you’re pouring more into campaigns but seeing less in return. So, how do you ensure that every dollar you invest is pulling its weight?   The answer mightContinue reading “How Home Services Marketers Are Winning with Call Insights: Customer Stories”