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Category Archives: Marketing Edge

How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It 

AI is rewriting the marketing playbook for franchise and multi-location brands in real time. AI is not just enhancing the way marketers work. It is fundamentally changing how brands engage with customers, analyze performance, and stay competitive.  Marchex recently sat down with Crystal Ware, Chief Strategy Officer at Location3, to explore how AI search isContinue reading “How AI Search is Reshaping Marketing for Franchise Brands and What to Do About It “

How Conversation Intelligence Insights Can Drive Real Marketing ROI 

Marketers face no shortage of online data, but pulling clear, actionable insights from conversations between customers and businesses remains one of the most powerful and yet misunderstood ways to boost marketing performance. Through conversation intelligence, companies can learn not only who their best leads are, but how marketing messages perform in the real world whereContinue reading “How Conversation Intelligence Insights Can Drive Real Marketing ROI “

Key Benefits of Marketing Edge + GA4 Integration

Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customerContinue reading “Key Benefits of Marketing Edge + GA4 Integration”

What Does the Elimination of Third-Party Cookies Mean for Your Business?

Over the course of this year, third-party cookies will be phased out of use on the internet. Apple’s Safari and Mozilla Firefox already block third-party cookies, and Google will cease using them by the end of 2024. Rest assured, the phasing out of third-party cookies will not affect how Marketing Edge serves its customers. MoreContinue reading “What Does the Elimination of Third-Party Cookies Mean for Your Business?”

Extract Critical Call Data to Increase Patient Appointments

In the age of telehealth, online methods of marketing have become the new industry standard. About 74% of patients research new doctors online. Marketing to potential patients online can benefit health organizations in a variety of ways. Providers already offer easy ways for patients to connect with them online, track overall marketing performance, and personalizeContinue reading “Extract Critical Call Data to Increase Patient Appointments”

Focus on Calls that Matter

Home service companies should prioritize important calls to ensure efficient resource allocation, enhance customer satisfaction, resolve urgent issues promptly, and maintain a positive brand image. A focus on critical calls optimizes time, resources, and service quality — ultimately benefiting both the company and its customers.  But how does a home service company do this efficientlyContinue reading “Focus on Calls that Matter”