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Category Archives: Sales Rescue

Up to 21% of Automotive Service Customer Calls Go Unanswered, Creating Significant Revenue Leakage

New analysis revealing significant revenue impact for auto service-based businesses. According to conversation analytics data aggregated by Marchex, automotive service locations routinely fail to convert a meaningful share of inbound customer demand, with missed or failed call rates —including unanswered, dropped, or mishandled calls— up to 21% depending on operator performance and market conditions. TheContinue reading “Up to 21% of Automotive Service Customer Calls Go Unanswered, Creating Significant Revenue Leakage”

Failed calls equate to lost revenue and negative customer feedback

Auto service businesses that value the caller experience give themselves an edge over those that don’t. Customers who don’t get the service they expect will typically hang up and call the next business on their list. The companies that take proactive steps to optimize inbound service phone calls know that the conversation is critical. ThoseContinue reading “Failed calls equate to lost revenue and negative customer feedback”

How Service Experts Recovered 25% of Its Lost Leads

Service Experts is a large home services company that provides repair and maintenance services of HVAC, plumbing, and other home-based systems. To drive revenue to its locations across North America, Service Experts relies on phone calls. Marchex client Strategic America is the digital marketing agency that manages digital advertising programs for Service Experts. Strategic AmericaContinue reading “How Service Experts Recovered 25% of Its Lost Leads”

How Big O Tires gleaned an additional $1M from calls in two months

Big O Tires is one of the nation’s largest auto services franchise organizations offering a wide range of diagnostic, repair and routine maintenance services for automobiles and other vehicles. As a long-time Marchex customer deploying Speech Analytics, Big O Tires was in an ideal position to pilot Marchex Conversation Intelligence, an AI-infused call monitoring and scoring solution that identifies missed opportunities and generates alertsContinue reading “How Big O Tires gleaned an additional $1M from calls in two months”