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Author Archives: Camille Bishop

From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  

In this blog post, you’ll learn how to turn everyday calls into growth: Conversations That Convert For years, marketers measured success by the number of calls generated. But call volume only tells part of the story. What happens during those calls—what customers say, what they ask, how they feel matters just as much, if notContinue reading “From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  “

Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  

In this blog post, you’ll learn how to move beyond call tracking and uncover the true ROI of your marketing efforts by using conversation intelligence to: Conversations Over Call Volume For years, marketers have leaned heavily on call tracking to gauge campaign performance. Tracking the volume of inbound calls and their sources provided a surface-levelContinue reading “Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  “

No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now 

If you’re responsible for marketing across a network of locations, you’ve likely invested time and budget in building funnels, fine-tuning campaigns, and optimizing digital experiences. You’re tracking impressions, clickthrough rates, cost-per-lead, and all the usual suspects.   But what happens after the call connects? Despite costly investments in CRM, ad tech, and martech, most multi-location businessesContinue reading “No More Blind Spots: Why Multi-Location Businesses Need Conversational Intelligence Now “

How Conversation Intelligence Turns Healthcare Marketing into a Revenue Driver  

Expect to Learn:   In today’s competitive and patient-centric healthcare landscape, hospital systems are under pressure not only to attract patients but also to prove measurable value from every marketing dollar spent. Modern digital tools, including Google Ads, Facebook campaigns, SEO, CRM systems, and marketing automation, have become essential for reaching and engaging patients. Yet forContinue reading “How Conversation Intelligence Turns Healthcare Marketing into a Revenue Driver  “

How Auto Service Shops Use AI to Boost ROs and Recover Missed Revenue

For auto service companies, success often comes down to a deceptively simple moment: when the phone rings. That incoming call might be a customer looking for a same-day oil change, inquiring about brake repairs, or checking whether you have tires in stock. The calls vary nearly as much as the number of calls received.   WhateverContinue reading “How Auto Service Shops Use AI to Boost ROs and Recover Missed Revenue”

What’s Best for Your Business: Industry-Specific AI or General AI? Three questions to ask.

The Right Fit for Your Business Everywhere you look, there’s buzz about AI Agents—a future where human employees work seamlessly with digital assistants. But when considering AI for your business, does “industry experience” of these agents matter? Experts argue that vertical-specific AI can deliver faster ROI (1, 2). But how do you decide if it’sContinue reading “What’s Best for Your Business: Industry-Specific AI or General AI? Three questions to ask.”

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