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Author Archives: Camille Bishop

Turning Customer Emotions into Marketing Success: The Power of Sentiment

Advertising costs are increasing, budgets are tightening, and  your company’s leadership may be eager to see how AI can enhance marketing results—but only if the impact is measurable. Amid these challenges, we must remember the foundation of effective marketing: truly listening to our customers.  Phone conversations are often a significant touchpoint in your customer’s journey,Continue reading “Turning Customer Emotions into Marketing Success: The Power of Sentiment”

Marchex at NADA 2025: Shaping the Future of Automotive Innovation

With Marchex, dealerships can leverage “Data After the Call” to drive sales success   The National Automobile Dealers Association (NADA) Show 2025 is set to bring together the automotive industry’s brightest minds, and Marchex is proud to stand at the forefront of this dynamic sector.     As a trusted partner to OEMs and dealerships nationwide, Marchex continuesContinue reading “Marchex at NADA 2025: Shaping the Future of Automotive Innovation”

What’s Best for Your Business: Industry-Specific AI or General AI? Three questions to ask.

The Right Fit for Your Business Everywhere you look, there’s buzz about AI Agents—a future where human employees work seamlessly with digital assistants. But when considering AI for your business, does “industry experience” of these agents matter? Experts argue that vertical-specific AI can deliver faster ROI (1, 2). But how do you decide if it’sContinue reading “What’s Best for Your Business: Industry-Specific AI or General AI? Three questions to ask.”

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The Role and Benefit of Conversational Intelligence in Healthcare

In an evolving healthcare landscape, patient engagement, retention, and operational efficiency have never been more critical. Conversational intelligence is emerging as a game-changer, helping health systems optimize patient interactions, reduce friction in appointment scheduling, and ensure that every touchpoint is as effective as possible.  In this Q&A, industry expert, Steven Metzinger, a health system consultantContinue reading “The Role and Benefit of Conversational Intelligence in Healthcare”

2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait

In a recent webinar, 2025 Trends in Customer Insights Driving Revenue Growth, industry leaders tackled a question on every business leader’s mind: How do we use AI effectively to improve customer interactions and drive revenue?  One thing became clear from the conversation—AI-driven conversational intelligence is no longer just a nice-to-have.  It’s here, evolving fast, andContinue reading “2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait”