Is your business looking to obtain actionable insights from phone conversations that take place between your customers and sellers or agents to help drive sales or improve service, but not sure how to leverage your existing communication infrastructure to do so? Do you find your company has downstream sales, customer engagement or marketing systems that would be enriched if you could deliver timely conversational analytics data to them? This week Marchex launched Marchex Anywhere, a new integrations and applications hub that makes Marchex’s popular suite of industry-leading conversation intelligence services available to virtually any business. Marchex Anywhere expands access to Communication Platform as a Service (CPaaS), Unified Communication as a Service (UCaaS) and Contact Center as a Service (CCaaS) providers.
Using Marchex’s AI-powered conversation intelligence services, sales; customer engagement; and marketing teams can:
- Determine intent and outcome for all incoming calls in near real-time so sellers can focus on the conversations that matter most
- Empower and inform sellers to take the right actions in the moments that matter
- Deploy seller/agent performance analysis into their existing platforms to better train sales and customer engagement teams
- Empower sales teams to receive near real‐time alerts when a caller showing high intent doesn’t buy, so the opportunity can be saved
- Acquire highly accurate voice conversation transcripts at a fraction of the cost of other providers
- Use best-in-class redaction capabilities to remove sensitive information from transcripts and/or recordings
“Marchex Anywhere brings our market-leading conversation intelligence services to a rapidly expanding universe of businesses looking to enhance their existing sales, customer engagement, marketing and communication platforms with the power of actionable insights from customer conversations,” said Ryan Polley, Marchex Chief Operating Officer. “This reflects Marchex’s continued momentum in expanding our conversation intelligence technology and data in innovative and practical ways to deliver the outcomes that customers want.”
Marchex Anywhere offers two types of integrations to support your business needs, Communication Platform Integrations and Zero Code Integrations, that together dramatically expand the number of companies that can employ Marchex conversation intelligence to enhance their sales, customer engagement and marketing efforts.
Communication Platform Integrations
Marchex Communication Platform Integrations provide a powerful and flexible level of integration for businesses that use CPaaS, UCaaS and CCaaS cloud-based communication platforms. These integrations enable businesses to use Marchex conversation intelligence to gain actionable insights from conversations that occur via these communication infrastructures. Collectively, this set of new integrations makes Marchex conversation intelligence available to tens of thousands more businesses that use these platforms.
Marchex is announcing new integrations this week for the following communication platforms:
- S3 (Amazon Simple Storage Service) or SFTP integrations with most other UCaaS providers
Zero Code Integrations
Marchex Zero Code Integrations provide easy-to-setup direct data integrations that enhance sales, customer engagement and marketing platforms, such as Salesforce Sales Cloud, chat systems, Google Marketing Platform and Adobe Experience Platform. Zero Code Integrations make it easy to deliver rich conversational data such as buyer intent signals, conversation outcome signals and customer journey insights associated with placing a phone call to these platforms.
New Zero Code Integrations recently added to the Marchex Anywhere hub include:
- Marchex integration for VinSolutions Connect CRM, a leading automotive dealer CRM platform
- Integromat, an integration platform that connects Marchex Sonar to more than 1,000 apps to automate a business’s entire customer research process
Interested to learn more about the available Marchex Anywhere integrations to support your business needs? Visit our Marchex Anywhere hub at www.marchex.com/integrations, and check back often as we continue to add more integrations