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Category Archives: Conversation Analytics

Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric

It has been a little over a year since ChatGPT was released, throwing everyone into a frenzy on how to incorporate the now commoditized technology that is generative AI (GAI) into their everyday workflows. One need not look further than the conversational analytics industry to see this trend in real time, where new GAI-powered productsContinue reading “Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric”

Home Services at Marchex — A Year in Review

As we conclude 2023, let’s review the dynamic changes of the home services industry.  From technological advancements to changing consumer preferences, the industry continues to experience significant transformations. In this year-in-review, we explore key trends and how Marchex has proactively engaged and responded in helping the home services industry navigate through these transformations.   Analytics andContinue reading “Home Services at Marchex — A Year in Review”

Customer Relationships and the Auto Sale

For automotive dealers, fostering productive customer relationships is essential for continued business. Understanding what happens when someone calls your dealers and what happens on those calls is key to dealership success and one of the most effective solutions is to utilize call tracking and conversation analytics. Our team will be hosting a live webinar onContinue reading “Customer Relationships and the Auto Sale”

Stop Listening to Calls; Start Taking Action

It’s now possible to surface actionable insights from customer conversations that originate from your existing communication platforms with Marchex Platform Services. Marchex Platform Services, part of the Marchex Anywhere initiative, expands access to CPaaS, UCaaS and CCaaS platforms to deliver AI powered conversation intelligence without the need to port phone numbers, acquire call tracking numbers,Continue reading “Stop Listening to Calls; Start Taking Action”

10 industries that need call tracking to succeed

Updated 9/14/21 Phone calls continue to prove themselves as the driving force in commerce. During the pandemic, phone calls to businesses have changed the way business is done for certain industries. In fact, the need to track calls has shifted and increased in many cases. Even in this age of digital ubiquity where many consumersContinue reading “10 industries that need call tracking to succeed”

Conversation Intelligence is Now Available to Virtually Any Business

Is your business looking to obtain actionable insights from phone conversations that take place between your customers and sellers or agents to help drive sales or improve service, but not sure how to leverage your existing communication infrastructure to do so?  Do you find your company has downstream sales, customer engagement or marketing systems thatContinue reading “Conversation Intelligence is Now Available to Virtually Any Business”