What are you doing to improve your customers’ buying experience? If you’re like many businesses, you have plans and processes in place, but how can you ensure that your sellers follow those best practices? Closing that blind spot is more critical than ever, but many businesses are still playing catch-up. The good news is, thanksContinue reading “Make the Most of Every Customer Conversation”
In observance of Women’s History month, we’d like to highlight the central roles women have played in American history, particularly those recognized for their role in conversation analytics. Here are 3 pivotal pieces of technology developed by innovative women: Computerized Call Switching Erna Hoover was in the hospital after giving birth to one of herContinue reading “Celebrating Women’s History Month in Conversation Analytics”
Conversations are the currency of a business transaction. Prospective customers contact your business by phone call, chat, or text, to get product or service information, understand pricing, and then, to book an appointment, schedule a demo, or plan a visit. To get the information they need, your prospective customers share information with you—and this first-partyContinue reading “4 Ways Conversation Intelligence Can Boost Business Performance”
Tools and techniques to increase your value and prove it. As an agency marketer, you know it’s important to tie your services back to what really matters – sales. In our work with over 300 agencies, we have helped our customers improve performance for their clients. Here are a few key ways we help ourContinue reading “How to make your agency indispensable”
Companies offer free trials so prospective customers can understand the value they’ll receive if they decide to buy the product. Trying before buying can alleviate doubts and help users make an informed decision. At Marchex, we offer a 30-day free trial of our flagship conversation analytics platform, Marchex Marketing Edge, to remove the risk barrier and offer upfront affordability. This risk-free opportunity lets your team experience firsthand the clarity into the performance of campaigns that drive phone calls, andContinue reading “3 steps to implementing your free Marketing Edge trial”
Whether you’re the customer or the seller, the game of phone tag is frustrating on all ends. We get it, missed calls happen, but is your sales team calling back? If so, how effective are they at converting those leads? In a virtual selling world, sellers hardly get second chances so responding effectively at theContinue reading “How to Avoid the Pitfalls of Playing Phone Tag with Prospects”
