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Category Archives: Conversation Analytics

Know how a prospect became your customer in an omnichannel world

As a marketer, you know there’s rarely a straight line from awareness to interest to consideration to purchase. Today’s customer journey is a pinballing odyssey that bounces from channel to channel.  It’s up to marketers to keep up with prospects. But when a prospect suddenly switches from an online channel to an offline one, manyContinue reading “Know how a prospect became your customer in an omnichannel world”

Part 1: The Cost of Missed Connections—Is Your Auto Service Desk Losing Revenue

Don’t let $75,000 per week in service revenue walk out your door. If you’re running an auto dealership service department, you know that every customer call is an opportunity—either to secure revenue and build loyalty, or to lose both. But here’s the risk: Many service departments are unable to capture full revenue opportunities due toContinue reading “Part 1: The Cost of Missed Connections—Is Your Auto Service Desk Losing Revenue”