Marchex Logo
Log In

Category Archives: Conversation Intelligence

How Conversation Intelligence Turns Healthcare Marketing into a Revenue Driver  

Expect to Learn:   In today’s competitive and patient-centric healthcare landscape, hospital systems are under pressure not only to attract patients but also to prove measurable value from every marketing dollar spent. Modern digital tools, including Google Ads, Facebook campaigns, SEO, CRM systems, and marketing automation, have become essential for reaching and engaging patients. Yet forContinue reading “How Conversation Intelligence Turns Healthcare Marketing into a Revenue Driver  “

Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric

It has been a little over a year since ChatGPT was released, throwing everyone into a frenzy on how to incorporate the now commoditized technology that is generative AI (GAI) into their everyday workflows. One need not look further than the conversational analytics industry to see this trend in real time, where new GAI-powered productsContinue reading “Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric”

Driving Success: How DGDG Transformed Automotive Marketing with Marchex

In the fast-paced automotive industry, staying ahead is crucial for success. The Del Grande Dealer Group (DGDG), a prominent family-owned automotive consortium in the Bay Area, has been a trailblazer since its establishment in 1998. Committed to customer satisfaction and equipped with an extensive top-tier vehicle portfolio, DGDG continuously evolves to meet market demands. PartneringContinue reading “Driving Success: How DGDG Transformed Automotive Marketing with Marchex”

Key Benefits of Marketing Edge + GA4 Integration

Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customerContinue reading “Key Benefits of Marketing Edge + GA4 Integration”

Benefits of Call Summaries for Home Services Companies

“Half the money I spend on advertising is wasted, and the trouble is I don’t know which half” – John Wanamaker   We often discuss what home services companies can do to prioritize calls and focus on calls that matter. To re-cap, here are four easy to use, cost-effective technologies:  However, you might be thinking, “I’veContinue reading “Benefits of Call Summaries for Home Services Companies”

Marchex Wins the 2024 Appealie SaaS Customer Success Award

Marchex is excited to announce that we have won the 2024 APPEALIE SaaS Customer Success Award! The APPEALIE SaaS Awards annually acknowledge top tier SaaS platforms for high quality products and outstanding customer experiences. Marchex won the award for going above and beyond in our partnership with Sierra Air Conditioning & Plumbing, a Las Vegas-basedContinue reading “Marchex Wins the 2024 Appealie SaaS Customer Success Award”