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Category Archives: Conversation Intelligence

The Strategic Imperative of Patient Communication: Unlocking Growth Through Conversation Intelligence 

By Lee Barth, Vice President of Enterprise Sales, Marchex  Healthcare is entering a new phase of patient engagement. For decades, phone access has been managed through traditional call centers and interactive voice response (IVR) systems designed to route patients through a series of prompts and menus. Today, however, artificial intelligence is beginning to reshape how healthcare organizationsContinue reading “The Strategic Imperative of Patient Communication: Unlocking Growth Through Conversation Intelligence “

U.S. Auto Market Faces Challenges in 2026: How Dealers Can Capture Every Customer Conversation to Stay Competitive

U.S. auto sales grew modestly in 2025, with roughly 16 million vehicles sold despite persistent disruptions from tariffs, supply issues, and the rollback of EV incentives. Analysts suggest that 2026 may mark the first year of contraction in new-car sales in four years, as affordability pressures and waning demand weigh on buyers.    At the same time, dealer confidence is rebounding.Continue reading “U.S. Auto Market Faces Challenges in 2026: How Dealers Can Capture Every Customer Conversation to Stay Competitive”

The New Reality of Auto Service Operations: Why Ignoring Customer Conversations Is Limiting Performance  

Auto service leaders are under pressure to do more with less, optimize technician capacity, grow revenue per RO, and protect margins in an increasingly competitive market. At the same time, customer expectations are being shaped by frictionless, digital-first experiences in every other part of their lives.   The disconnect? Most operations leaders still rely on lagging indicators and partial dataContinue reading “The New Reality of Auto Service Operations: Why Ignoring Customer Conversations Is Limiting Performance  “

How AI Is Transforming Auto Repair: A Look at Marchex’s Latest Nationwide Rollout 

Empowering Auto Service Providers to Drive Customer Engagement and Growth  In February 2026, Marchex announced a major expansion: their AI-driven solutions are rolling out to hundreds of franchise locations across North America. But what does this mean for franchise and shop owners alike?  Let’s break it down. Marchex’s platform isn’t just another software—it’s a conversation intelligence powerhouse. By capturing and analyzing every customer interaction, they’re helping autoContinue reading “How AI Is Transforming Auto Repair: A Look at Marchex’s Latest Nationwide Rollout “

Must-Have Strategies to Improve Patient Communication  

Even in an age of digital apps and patient portals, phone calls remain the backbone of healthcare communication. Whether a patient is calling to book an appointment, ask about a referral, or follow up on test results, phone conversations are where trust is built.    Unfortunately, too many calls still go unanswered. One study found that up to 35% of calls to healthcare practices areContinue reading “Must-Have Strategies to Improve Patient Communication  “

Conversation Intelligence: 3 Ways Marketers Can Do More with the Same Budget

Marketing teams are under increasing pressure to improve performance without increasing spend. While clicks, calls, and form fills are easy to measure, they only tell part of the story. What really determines impact is what happens after a customer engages.As performance expectations shift toward appointments booked, sales closed, and revenue generated, marketers need better visibilityContinue reading “Conversation Intelligence: 3 Ways Marketers Can Do More with the Same Budget”