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Category Archives: Conversation Intelligence

Journey Intelligence: Understanding the Customer Journey from Lead to Close

How customers find and interact with your business is key to optimizing marketing and sales performance. When a consumer starts looking for a product or service, they’ll likely start their search online. Whether they use mobile or desktop, they typically visit a business’s website first. Then, they call or text for more information. And finally,Continue reading “Journey Intelligence: Understanding the Customer Journey from Lead to Close”

Identifying your Buyer’s Goal with Customer Intent

Marketing and selling today are about leveraging information. Customers enter their buying journey assuming their preferred vendor will know what they want, where, and why. But, they can also switch vendors in the time it takes for a phone to ring. Sales has sped up; in order to close, sellers need to jump on eachContinue reading “Identifying your Buyer’s Goal with Customer Intent”

Marchex AI-fueled Products Win 2021 Artificial Intelligence Excellence Award

Marchex technology and product development teams work tirelessly to empower sales and marketing organizations to solve mission critical problems using cutting-edge AI and automation. Today we‘re excited to announce that Marchex AI-fueled products have been awarded the AI Excellence Award in Automation by the Business Intelligence Group. Marchex received the recognition for its sales engagementContinue reading “Marchex AI-fueled Products Win 2021 Artificial Intelligence Excellence Award”

How the ProMax-Marchex partnership creates value for both companies—and their customers

ProMax provides auto dealers with a robust set of sales and marketing solutions, from lead and relationship management systems to websites and credit solutions. The company strives to solve every marketing challenge dealerships face to support its clients’ success. A need arises Auto dealerships today face evolving demands from consumers in the way auto buyingContinue reading “How the ProMax-Marchex partnership creates value for both companies—and their customers”

Coach phone skills and sell better with Marchex Engage for Auto

It’s 2021 and auto sales are changing, but the phone is as important as ever for auto dealerships. With the prevalence of smartphones and click-to-call functionality, dealers have found that answering the telephone and properly handling the ensuing call is essential to capitalize on their best leads. With Marchex Engage for Automotive, dealerships can gather,Continue reading “Coach phone skills and sell better with Marchex Engage for Auto”

Make the Most of Every Customer Conversation

What are you doing to improve your customers’ buying experience? If you’re like many businesses, you have plans and processes in place, but how can you ensure that your sellers follow those best practices? Closing that blind spot is more critical than ever, but many businesses are still playing catch-up. The good news is, thanksContinue reading “Make the Most of Every Customer Conversation”