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Category Archives: Engage for Automotive

Comprehensive Analysis: The Cost of Poor Call Handling in Auto Dealerships  

The automotive industry relies heavily on customer interactions, with phone calls serving as a critical touchpoint in the sales and service journey. Recent analyses by Marchex have highlighted significant revenue losses because of poor call handling.   The issue is not new, but it has gained urgency as consumer behavior shifts, with more people keeping carsContinue reading “Comprehensive Analysis: The Cost of Poor Call Handling in Auto Dealerships  “

ChatGPT’s New Role as Car Buying Advisor: How AI is Transforming Dealership Marketing 

Picture this: A potential customer asks ChatGPT, “What’s the best place to buy a reliable used car under $25,000 near me?” Within seconds, they receive detailed recommendations for three local dealerships—complete with inventory insights, financing options, and customer satisfaction ratings. Your dealership isn’t mentioned.  This scenario is playing out thousands of times daily as AIContinue reading “ChatGPT’s New Role as Car Buying Advisor: How AI is Transforming Dealership Marketing “

How Auto Service Shops Use AI to Boost ROs and Recover Missed Revenue

For auto service companies, success often comes down to a deceptively simple moment: when the phone rings. That incoming call might be a customer looking for a same-day oil change, inquiring about brake repairs, or checking whether you have tires in stock. The calls vary nearly as much as the number of calls received.   WhateverContinue reading “How Auto Service Shops Use AI to Boost ROs and Recover Missed Revenue”

Marchex at NADA 2025: Shaping the Future of Automotive Innovation

With Marchex, dealerships can leverage “Data After the Call” to drive sales success   The National Automobile Dealers Association (NADA) Show 2025 is set to bring together the automotive industry’s brightest minds, and Marchex is proud to stand at the forefront of this dynamic sector.     As a trusted partner to OEMs and dealerships nationwide, Marchex continuesContinue reading “Marchex at NADA 2025: Shaping the Future of Automotive Innovation”

5 Signs Your Dealership Has a Call Handling Problem, and How to Address It

In today’s fiercely competitive and ever-changing automotive market, you cannot afford to let valuable phone sales slip through the cracks. But before you can fix these issues, you need to understand what’s happening and where any breakdowns might be occurring. Marchex understands that phone calls are where the most important car buying decisions are likely toContinue reading “5 Signs Your Dealership Has a Call Handling Problem, and How to Address It”

Maximizing Auto Service & Repair Marketing with Call Tracking and Analytics

In today’s fast-paced world, where technology evolves rapidly and consumer preferences shift constantly, staying ahead of the curve is crucial for businesses in the auto service & repair industry. In this blog, we’ll delve into how harnessing the power of conversational intelligence can transform operations, elevate marketing strategies, and drive revenue growth for both corporateContinue reading “Maximizing Auto Service & Repair Marketing with Call Tracking and Analytics”