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Category Archives: Sales Engagement

Forrester Publishes New Report on Sales Engagement Solutions

Forrester recently published a new report, Now Tech: Sales Engagement Solutions, Q2 2022, which provides an overview of 29 sales engagement solution providers. The report helps revenue teams understand the value they can expect from a sales engagement solution and make informed decisions when selecting a sales engagement provider. Forrester analysts Seth Marrs and Amy HawthorneContinue reading “Forrester Publishes New Report on Sales Engagement Solutions”

Navigating the Categories of Sales Tech

Marchex was recently included in Forrester’s February 2021 blog post titled, “Sales Tech Convergence and Confusion,” which outlines the need for clarity and defined categories within an expanding sales tech industry. The article describes the overlap between three sales tech categories beginning to merge – Sales Engagement, Revenue Intelligence, and Revenue Operations. According to Forrester,Continue reading “Navigating the Categories of Sales Tech”

3 technologies that can boost sales conversions from inbound opportunities

The pandemic has caused key changes related to the channels we use to conduct business – both personal and professional.  Around the country, broadband providers have worked hard to keep up with demand as homebound consumers increased internet usage including more WiFi and video calls. Carriers such as Verizon and AT&T also confirm that voiceContinue reading “3 technologies that can boost sales conversions from inbound opportunities”

Marketing status check – are you optimizing all your channels?

Whether it’s the beginning of your fiscal year or you’ve just passed the half-way mark, July is a great time to evaluate the performance of your marketing strategies. The number of channels available has exploded in the past few years and technology available to measure and optimize outcomes has kept pace. Digital channels may seemContinue reading “Marketing status check – are you optimizing all your channels?”