One key concern for online businesses is how to reduce the number of abandoned carts. Baymard reports that online shopping has an average abandonment rate of 69.8%, meaning you could be losing more than half of your potential sales during the checkout stage. Every cart rescued can mean revenue for your team! What is an Abandoned Cart?Continue reading “Rescue Abandoned Carts with Marchex Sonar”
Communication between businesses and consumers has changed drastically over the past few years. Businesses of all sizes often support multiple channels of communication with their consumers. A study done by Ruppel and Burke found there are a lot of situations where various communication channels or methods can complement one another. They highlighted that some combinationsContinue reading “How text communication can help improve re-engagement rates”
Texting in business is becoming increasingly more common, particularly when it comes to interacting with prospective customers. Nearly everyone is within reach of their phone at any given time, so texting is often the best way to grab a customer’s attention quickly. It’s also the easiest way for them to respond, making texting a highlyContinue reading “The power of texting throughout the customer journey”
Here are 4 ways to use two-way texting across your business Marchex Sonar is an intelligent mobile messaging solution that empowers operations, sales, and marketing teams to communicate with field staff, prospects, and customers personally at scale. Join Marchex Sonar CEO, Matt Berman for a webinar discussing how to implement a text solution for yourContinue reading “Get to Know Marchex Sonar Webinar”
The beginning of a new year is planning time for many companies. It’s a time to take a fresh look at marketing strategies and fine tune execution plans. With 2020 in the rearview mirror, companies need to consider optimizing channels that work and sell in a landscape that demands increasingly more remote and virtual experiences.Continue reading “Drive revenue in 2021 by optimizing channels that work”
There are plenty of factors that contribute to the length of the sales cycle including product complexity, number of team members on the buying team, and price. But it’s fair to say that for most purchases, the primary buyer researches a solution to a problem they have, your brand makes the shortlist, and the learning process begins.Continue reading “How to accelerate a sale”
