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Category Archives: Sales Engagement

When Dealer Growth Gets Harder, Converting Conversations Matter More

A recent analysis from the Boston Consulting Group highlights a sobering reality for automotive retailers: growth is becoming more difficult. Customer acquisition costs are increasing, buyer expectations continue to rise, and ignoring process deficiencies is becoming more costly. In today’s market, generating more leads no longer serves as a dependable growth strategy.  For dealers, the more urgentContinue reading “When Dealer Growth Gets Harder, Converting Conversations Matter More”

Forrester Publishes New Report on Sales Engagement Solutions

Forrester recently published a new report, Now Tech: Sales Engagement Solutions, Q2 2022, which provides an overview of 29 sales engagement solution providers. The report helps revenue teams understand the value they can expect from a sales engagement solution and make informed decisions when selecting a sales engagement provider. Forrester analysts Seth Marrs and Amy HawthorneContinue reading “Forrester Publishes New Report on Sales Engagement Solutions”

3 technologies that can boost sales conversions from inbound opportunities

The pandemic has caused key changes related to the channels we use to conduct business – both personal and professional.  Around the country, broadband providers have worked hard to keep up with demand as homebound consumers increased internet usage including more WiFi and video calls. Carriers such as Verizon and AT&T also confirm that voiceContinue reading “3 technologies that can boost sales conversions from inbound opportunities”

Navigating the Categories of Sales Tech

Marchex was recently included in Forrester’s February 2021 blog post titled, “Sales Tech Convergence and Confusion,” which outlines the need for clarity and defined categories within an expanding sales tech industry. The article describes the overlap between three sales tech categories beginning to merge – Sales Engagement, Revenue Intelligence, and Revenue Operations. According to Forrester,Continue reading “Navigating the Categories of Sales Tech”