Want to benefit from AI? Start at the end of the customer journey.

In a marketplace increasingly dominated with AI-enabled tools and solutions, it can be difficult for a business to know where to begin when it comes to implementing them. One place to start is at the end—of the customer journey, that is. From here, you can make quick process improvements to boost sales. Gradually improving the customer journey until you reach the first touch. Using this process, you’ll be optimizing opportunities throughout the funnel.Continue reading “Want to benefit from AI? Start at the end of the customer journey.”

Deep Call Scoring: Marchex Sales Rescue

The Marchex MIND Lab data science team has built the best of breed AI for conversational analytics from Marchex’s growing base of more than one billion minutes of analyzed consumer-to-business conversations. We enable enterprise brands to quickly draw conclusions about marketing, sales and service performance across hundreds or thousands of locations. Sometimes, however, customers wantContinue reading “Deep Call Scoring: Marchex Sales Rescue”