The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to takeContinue reading “A Better Alternative for Dealerships Than Secret Shoppers”
Marketers in the senior living space face a challenge: They can’t tie their marketing spend directly to its impact on their organization’s bottom line. The thin amount of data they receive shows their online campaigns are generating calls. But how many are from actual prospects? And how many calls are being properly serviced? Baseline data—theContinue reading “Senior Living Series: Numbers may not tell the whole truth”
With thousands of daily calls filled with vital patient details—scheduling needs and insurance questions, and more—tracking conversations is a massive challenge, but with AI-driven solutions, the process has never been easier. For healthcare marketers and operational leaders, turning vast amounts of data into actionable insights is the key to improving care access and the patientContinue reading “Conversational Intelligence and the Future of Patient Calls”
