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From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  

In this blog post, you’ll learn how to turn everyday calls into growth: Conversations That Convert For years, marketers measured success by the number of calls generated. But call volume only tells part of the story. What happens during those calls—what customers say, what they ask, how they feel matters just as much, if notContinue reading “From Missed Calls to Measurable Wins: How Conversation Intelligence Drives Real Business Impact  “

Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  

In this blog post, you’ll learn how to move beyond call tracking and uncover the true ROI of your marketing efforts by using conversation intelligence to: Conversations Over Call Volume For years, marketers have leaned heavily on call tracking to gauge campaign performance. Tracking the volume of inbound calls and their sources provided a surface-levelContinue reading “Moving Past Call Tracking: Measuring the Real ROI of Conversation Intelligence  “

Conversation Intelligence: The Race to Stay Ahead of Your Competition

Chances are, you’re already using some level of call tracking technology. But in today’s competitive market, basic capabilities aren’t enough. The real question is—what are you missing? Leading companies are moving beyond traditional call tracking and simple AI tools. They are using advanced capabilities to gain insights and boost revenue. Join Marchex experts Alissa Yeganeh, VPContinue reading “Conversation Intelligence: The Race to Stay Ahead of Your Competition”