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Tag Archives: automotive industry

Create A Secure GA4 Account Connection Using Secret API Keys

More than eighty of the most popular automotive websites and third-party providers have joined the Automotive Standards Council (ASC) including Marchex. Marchex is a proud founding member of the council and the only call analytics provider. We are supporting standard event naming rules along with other top automotive website brands and have authored the specificationsContinue reading “Create A Secure GA4 Account Connection Using Secret API Keys”

How Big O Tires gleaned an additional $1M from calls in two months

Big O Tires is one of the nation’s largest auto services franchise organizations offering a wide range of diagnostic, repair and routine maintenance services for automobiles and other vehicles. As a long-time Marchex customer deploying Speech Analytics, Big O Tires was in an ideal position to pilot Marchex Sales Edge Rescue, an AI-infused call monitoring and scoring solution that identifies missed opportunities and generatesContinue reading “How Big O Tires gleaned an additional $1M from calls in two months”