Call Analytics

Advertising costs are increasing, budgets are tightening, and  your company’s leadership may be eager to see how AI can enhance marketing results—but only if the impact is measurable. Amid these challenges, we must remember the foundation of effective marketing: truly listening to our customers.  Phone conversations are often a significant touchpoint in your customer’s journey,Continue reading “Turning Customer Emotions into Marketing Success: The Power of Sentiment”

Advertising and online reputation are crucial for business success, particularly for industries that rely on customer interactions over the phone. While Google reviews offer a snapshot of customer feedback, they often miss significant insights that sentiment analysis can provide.  Sentiment analysis expands on the limited snapshot provided by Google reviews, classifying real-time customer emotions expressedContinue reading “25 Calls = 1 Google Review: How Can Your Business Benefit?”

In a recent webinar, 2025 Trends in Customer Insights Driving Revenue Growth, industry leaders tackled a question on every business leader’s mind: How do we use AI effectively to improve customer interactions and drive revenue?  One thing became clear from the conversation—AI-driven conversational intelligence is no longer just a nice-to-have.  It’s here, evolving fast, andContinue reading “2025 Trends in AI and Conversational Intelligence: Why Businesses Can’t Afford to Wait”