In the past year, customer sentiment has evolved. In several recent surveys and studies, it’s clear that consumers and businesses agree that the buying process has changed. From buying everything from groceries to vehicles to software, researchers learned that customers still want to buy products and services; but they are demanding more, like knowing safetyContinue reading “5 Ways to Improve Call Handling Now”
Juniper Communities provides a wide range of residential options for seniors in three states. To find prospective residents, Juniper relies on inbound phone calls. When Juniper acquired a new property in May 2019, the management team discovered Marchex Speech Analytics. The team was impressed by the community’s ability to reach prospects by optimizing inbound callContinue reading “How Juniper Communities learned to reach more prospective residents on the phone”
Maximize your return on ad spend and get credit for the marketing-driven leads you deliver. As marketers, we’re tasked with making sound advertising and marketing decisions across an exhaustive number of devices and channels. For optimal performance, we need to know what’s working. Do you know which interaction is driving the most calls orContinue reading “Why Your Business Needs Marketing Attribution”
Whether you’re a marketer, a customer service or support manager, call tracking can help you understand your inbound calls. You can learn how people are finding your business, the volume of calls you are receiving and with the right platform, the reason people are calling your business in the first place. Given the power ofContinue reading “How call tracking works”
Using paid search is a core tactic in many a marketer’s strategy. You create keywords and ads based on what will drive the most revenue and the best ROI for your business. Within the platform, you can see the number of clicks and cost your ads drive and if you’ve set up conversion measurements, youContinue reading “Improve Your Google Ads ROI with Scalable Call Analytics”
Your business relies on inbound calls for revenue. So, with a budget in mind, you…. …create your strategy …optimize your channels ….run click-to-call campaigns ….send direct marketing ….craft landing pages, and …implement call tracking all for the purpose of driving the most qualified calls to your business or call center. And when you look atContinue reading “So, what is the Moment of Truth?”
