Our texting platform, Marchex Sonar, allows businesses to automate SMS marketing with drip campaigns that send highly targeted messages to opted-in contacts promoting new sales or events. But what is the right message to send? Does it matter if you personalize it? Do different demographics in your customer base resonate with different language? At whatContinue reading “A/B Test Your Texting Campaigns to Engage More Effectively”
What are you doing to improve your customers’ buying experience? If you’re like many businesses, you have plans and processes in place. But how can you ensure that your sellers follow those best practices? Closing that blind spot is more critical than ever, but many businesses are still playing catch-up. The good news is, thanksContinue reading “How Auto Dealers Can Make the Most of Every Conversation”
Originally published November, 2017 One of the most common challenges faced by senior living marketers is how to deliver a consistently superior customer experience across several locations. Marketing and sales teams in the senior living and multi-family housing industries understand that the customer experience is extremely important in determining how residents think of your brand. InContinue reading “How the Senior Living Industry Can Deliver a Premium Customer Experience”
Increase the Value of your Twilio Voice Call Recordings We are thrilled to announce that our conversation intelligence capabilities now integrate into the Twilio Add-On Marketplace. The Twilio Marketplace Add-Ons are pre-integrated partner technologies that let developers do more with the Twilio API, making it possible to quickly build rich communication experiences by combining TwilioContinue reading “Marchex Deepens Integration with Twilio Add-On Marketplace”
If you’re still under the impression that SMS marketing won’t resonate with seniors, think again. Texting is no longer just for the young; middle-aged and senior adults are more digitally connected and actively texting than ever before. Texting has evolved in recent years from an easy way to stay in touch with friends and familyContinue reading “3 Mind-Blowing SMS Marketing Stats about Seniors”
Forrester recently published a new report, Now Tech: Sales Engagement Solutions, Q2 2022, which provides an overview of 29 sales engagement solution providers. The report helps revenue teams understand the value they can expect from a sales engagement solution and make informed decisions when selecting a sales engagement provider. Forrester analysts Seth Marrs and Amy HawthorneContinue reading “Forrester Publishes New Report on Sales Engagement Solutions”
