Call tracking can deliver superior results to your organization when your call data is interpreted and optimized. You may be aware that all call tracking solutions record the quantity and source of inbound calls. But did you know that more advanced technologies detail actual sales conversions and collect valuable data such as call duration andContinue reading “Unlock the Full Potential of Call Tracking”
It’s now possible to surface actionable insights from customer conversations that originate from your existing communication platforms with Marchex Platform Services. Marchex Platform Services, part of the Marchex Anywhere initiative, expands access to CPaaS, UCaaS and CCaaS platforms to deliver AI powered conversation intelligence without the need to port phone numbers, acquire call tracking numbers,Continue reading “Stop Listening to Calls; Start Taking Action”
Most businesses understand the importance of knowing what happens on customer phone calls. Some companies use secret shopping to understand calls, and others listen to a sample of random calls, hoping those calls are indicative of the rest. The challenge is listening to every call efficiently and effectively, so you can find ways to maximizeContinue reading “Maximize Revenue by Focusing on Calls that Matter”
Introducing Conversation DNA™ We’re excited to announce Conversation DNA™, the next evolution of our core technology that generates AI-based signals and makes them available to virtually any business via the Marchex Anywhere integrations hub. Marchex’s Conversation DNA enables voice and text conversation decoding, scoring, categorization and signal delivery across every Marchex conversation intelligence product: “With Conversation DNA,Continue reading “Uncover Relevant Insights Across Voice and Text Conversations”
Thanks to the resounding popularity of smartphones and other mobile devices such as tablets, marketers have found ways to integrate SMS marketing and mobile marketing into the fold of digital marketing campaign strategies. Although both SMS and mobile marketing can be viable tools for your business, it’s important to know what distinguishes one engagement tacticContinue reading “The Difference Between SMS and Mobile Marketing”
Today, I had the pleasure of interviewing our product marketing leader, Rob Mumford, on Marchex Platform Services, the latest Conversation Intelligence solution from Marchex. Q: Rob, we are getting a lot of questions around our new MPS solution. Can you help our readers understand the value? RM: Marchex Platform Services can apply Marchex’s AI-powered analyticsContinue reading “Marchex Platform Services: A Q&A with Product Marketing”
