It is essential in any business for all incoming callers to successfully obtain the assistance they are seeking. Anyone who has experienced lackluster customer service from a company knows this to be true. You certainly have had a moment where you called a place of business to ask about a product or service and yourContinue reading “Making The Connection”
Understanding customer interactions has never been more paramount in the rapidly evolving business communications landscape. The recent Marchex webinar, “3 Missed Customer Insights: Turning Gaps into Gains,” emphasized some of the most critical areas for businesses, particularly in the home services market, that want to achieve a competitive advantage by combining conversational data and analyticsContinue reading “Turn Gaps into Gains with Conversational Intelligence”
“Sales call pick up line 1.” We have all heard this or something similar announced over the PA system at a dealership. It typically occurs when a prospective customer calls a dealership and inquires about a vehicle or asks for the sales department. The process is to place the call in a queue and allowContinue reading “Shed Light on Blind Spots with Conversational Intelligence”
As a home services marketer, you’re navigating tricky waters. Costs are rising—cost per click (CPC) keeps climbing, conversions are dipping, and leads are getting expensive. It feels like you’re pouring more into campaigns but seeing less in return. So, how do you ensure that every dollar you invest is pulling its weight? The answer mightContinue reading “How Home Services Marketers Are Winning with Call Insights: Customer Stories”
If you have not yet read Blog 1 of Navigating the Conversational Analytics Maze, I would highly recommend you do so, since it provides the necessary context to help understand most of the examples and concepts in this post. Welcome back to our series on how to assess the wide variety of AI-powered conversational analyticsContinue reading “Navigating the Conversational Analytics Maze – Precision in Perspective”
Last summer, Google officially retired Universal Analytics (UA) and transitioned over to Google Analytics 4. The new generation of digital analytics notably tracks both web and app activity. A few months prior to the launch, Marchex introduced the general availability of its GA4 integration with Marketing Edge to help marketers and businesses meet the customerContinue reading “Key Benefits of Marketing Edge + GA4 Integration”
