As customer communication channels evolve, many businesses seek to implement intuitive, easy, and engaging communication strategies. As 2020 brought a myriad of lifestyle changes, the ways customers wanted and expected to connect with businesses also changed. Businesses that chose to adapt during a time of immense uncertainty ultimately grew closer with their customers and communities.Continue reading “Top 5 Business Texting Trends”
Marchex listed as one of the eight vendors that matter most in The Forrester Wave™: Sales Engagement, Q3 2020 Forrester has included Marchex among top sales engagement vendors in its newly released research report. The report identifies the eight most significant vendors in the sales engagement market—the vendors that matter most—and helps sales leaders selectContinue reading “Marchex Cited as a Top Sales Engagement Vendor by Forrester”
Marchex was recently included in Forrester’s February 2021 blog post titled, “Sales Tech Convergence and Confusion,” which outlines the need for clarity and defined categories within an expanding sales tech industry. The article describes the overlap between three sales tech categories beginning to merge – Sales Engagement, Revenue Intelligence, and Revenue Operations. According to Forrester,Continue reading “Navigating the Categories of Sales Tech”
Tools and techniques to increase your value and prove it. As an agency marketer, you know it’s important to tie your services back to what really matters – sales. In our work with over 300 agencies, we have helped our customers improve performance for their clients. Here are a few key ways we help ourContinue reading “How to make your agency indispensable”
In the past year, customer sentiment has evolved. In several recent surveys and studies, it’s clear that consumers and businesses agree that the buying process has changed. From buying everything from groceries to vehicles to software, researchers learned that customers still want to buy products and services; but they are demanding more, like knowing safetyContinue reading “5 Ways to Improve Call Handling Now”
Conversations are the currency of a business transaction. Prospective customers contact your business by phone call, chat, or text, to get product or service information, understand pricing, and then, to book an appointment, schedule a demo, or plan a visit. To get the information they need, your prospective customers share information with you—and this first-partyContinue reading “4 Ways Conversation Intelligence Can Boost Business Performance”
