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Sentiment Suite: The Next Generation in Customer Sentiment Analysis

In today’s fast-paced and customer-centric business environment, understanding the nuances of customer sentiment has never been more critical. Traditionally, businesses have relied on direct feedback mechanisms like Google reviews or customer surveys to gauge customer satisfaction. These traditional methods miss the subtle nuances of customer emotions during interactions. Online reviews happen after-the-fact – when yourContinue reading “Sentiment Suite: The Next Generation in Customer Sentiment Analysis”

Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric

It has been a little over a year since ChatGPT was released, throwing everyone into a frenzy on how to incorporate the now commoditized technology that is generative AI (GAI) into their everyday workflows. One need not look further than the conversational analytics industry to see this trend in real time, where new GAI-powered productsContinue reading “Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric”

Marchex Wins the 2024 Appealie SaaS Customer Success Award

Marchex is excited to announce that we have won the 2024 APPEALIE SaaS Customer Success Award! The APPEALIE SaaS Awards annually acknowledge top tier SaaS platforms for high quality products and outstanding customer experiences. Marchex won the award for going above and beyond in our partnership with Sierra Air Conditioning & Plumbing, a Las Vegas-basedContinue reading “Marchex Wins the 2024 Appealie SaaS Customer Success Award”

Personal Reflections on NADA 2024: A Sales Director’s Perspective

As we wrap up the exhilarating NADA 2024 event, I cannot help but look back at the whirlwind of exciting moments, deep conversations, and valuable insights that unfolded during this industry-defining gathering. The anticipation leading up to the event was nothing short of electric. Our team was genuinely thrilled to immerse ourselves in the worldContinue reading “Personal Reflections on NADA 2024: A Sales Director’s Perspective”

Sentiment Suite Wins 2024 Business Intelligence “Sammy” Awards

Marchex is happy to announce that we have won a Business Intelligence Sales and Marketing Technology Award in the Insights and Analysis category for our Sentiment Suite offering! The Sales and Marketing Technology Awards annually recognizes organizations and products that facilitate companies’ and customers’ abilities to connect and collaborate. This is the third time thatContinue reading “Sentiment Suite Wins 2024 Business Intelligence “Sammy” Awards”

Navigating the Conversational Analytics Maze – Precision in Perspective

If you have not yet read Blog 1 of Navigating the Conversational Analytics Maze, I would highly recommend you do so, since it provides the necessary context to help understand most of the examples and concepts in this post.  Welcome back to our series on how to assess the wide variety of AI-powered conversational analyticsContinue reading “Navigating the Conversational Analytics Maze – Precision in Perspective”