As marketers, we’re all familiar with the concept of the sales funnel. That is, how a potential customer gains awareness of a product or service, gradually learns more about the offering, and ultimately makes a purchase. As the prospective customer moves through the sales funnel during their path to purchase, how they interact with yourContinue reading “How marketers can use data throughout the customer journey”
As we move into 2018, senior living marketers everywhere are starting to tap into the marketing budgets they requested a few months back. I hope you got what you wanted! And if you didn’t—or even if you did—you know you’re not likely to get more funds until next year. Now your goal is to optimizeContinue reading “Senior Living Series #3: Make the most of a limited media budget”
As a marketer, you know there’s rarely a straight line from awareness to interest to consideration to purchase. Today’s customer journey is a pinballing odyssey that bounces from channel to channel. It’s up to marketers to keep up with prospects. But when a prospect suddenly switches from an online channel to an offline one, manyContinue reading “Know how a prospect became your customer in an omnichannel world”
What is Dynamic Number Insertion? Dynamic Number Insertion, also known as DNI, is a call tracking solution used by businesses that seamlessly ties offline and online attribution. For online to offline attribution, many types of conversion actions can be tracked: Chats Emails Calls Form Fills Texts DNI is an accurate way to track customers whoContinue reading “How to use dynamic number insertion to see what drove customers to call”
Many companies deploy a business model in which their employees are spread out across a wide geographic area. Staff at home and customer service businesses work in the field—addressing customer’s needs in their homes or business locations. For example, a residential dishwasher repairperson works in various homes, a commercial landscaper visits multiple businesses, and a scooterContinue reading “Facilitate Internal Communications with Business Texting”
