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Prepare Your Team for Electric Vehicle (EV) Phone Calls

The automotive industry is heavily investing in electric vehicles (EVs). Consumers are showing curiosity and excitement, but also raising questions and concerns. Dealerships are at the forefront and must adapt quickly.  Last year, over one million EVs were sold in the US, marking a 9% year-over-year increase. * Despite a slowdown in consumer adoption rates–and dealershipsContinue reading “Prepare Your Team for Electric Vehicle (EV) Phone Calls”

Does Attribution Matter if the Call is Handled Poorly?

We all attend trade shows, and typically there is an overarching theme — from the introduction of electric vehicles to the unique and lasting value proposition of first party data platforms. These are important topics, and the industry is investing heavily in both, as well as many other technology and product enhancements.  The Impact ofContinue reading “Does Attribution Matter if the Call is Handled Poorly?”

Automate Texting through a HubSpot Workflow

Why Should I Choose Automated Texting?  According to Forbes (and anyone with a cellular phone), text is the future of ecommerce. With 90% of customers opening a new text within 30 minutes of receiving it, it’s not difficult to see why it has become the fastest, most personal marketing channel available. Text outperforms other popular formsContinue reading “Automate Texting through a HubSpot Workflow”

5 Ways Marchex Helps Home Service Companies

Marchex’s acclaimed conversation intelligence solutions transform valuable insights into actionable strategies that can secure more business and save you time. Here are 5 ways we can help your home service business:  Customer Insights  Marchex can analyze customer interactions and conversations to provide valuable insights into customer preferences, pain points, and behaviors. This data can help homeContinue reading “5 Ways Marchex Helps Home Service Companies”

Why Dealers Should Create Multiple Google Business Listings by Departments

Between 2017 and 2022, US online advertising revenue surged by over 130%, reaching $210 billion in 2022. With the digital advertising landscape continually expanding, there are numerous opportunities to boost brand exposure. Market projections for 2024 indicate that search advertising will maintain its lead in digital ad spending followed closely by video and banner ads. (Source: Statista) Continue reading “Why Dealers Should Create Multiple Google Business Listings by Departments”

Focus on Calls that Matter

Home service companies should prioritize important calls to ensure efficient resource allocation, enhance customer satisfaction, resolve urgent issues promptly, and maintain a positive brand image. A focus on critical calls optimizes time, resources, and service quality — ultimately benefiting both the company and its customers.  But how does a home service company do this efficientlyContinue reading “Focus on Calls that Matter”