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Tag Archives: conversation analytics

Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric

It has been a little over a year since ChatGPT was released, throwing everyone into a frenzy on how to incorporate the now commoditized technology that is generative AI (GAI) into their everyday workflows. One need not look further than the conversational analytics industry to see this trend in real time, where new GAI-powered productsContinue reading “Navigating the Conversational Analytics Maze – The Flaws of Accuracy as an AI Model Metric”

Home Services at Marchex — A Year in Review

As we conclude 2023, let’s review the dynamic changes of the home services industry.  From technological advancements to changing consumer preferences, the industry continues to experience significant transformations. In this year-in-review, we explore key trends and how Marchex has proactively engaged and responded in helping the home services industry navigate through these transformations.   Analytics andContinue reading “Home Services at Marchex — A Year in Review”

Conversation Intelligence: The Best First-Party Data

Collecting information about target markets is an essential part of any marketing strategy. Recovering insights into your consumer base’s background and preferences can inform a marketing team’s messaging tactics. Data is more valuable the closer it is to matching the profile of a marketer’s actual customers, so information taken from the customers themselves, or first-partyContinue reading “Conversation Intelligence: The Best First-Party Data”

Marchex Wins 2023 AI Excellence Award

We’re excited to announce that Marchex has won a Business Intelligence Group AI Excellence Award in the Product category for Conversation DNA®, the technology that helps power Marchex’s conversation intelligence products. As artificial intelligence becomes more mainstream, an increasing number of companies have developed tools to help make our daily lives easier. The AI ExcellenceContinue reading “Marchex Wins 2023 AI Excellence Award”

Marchex Wins the 2022 BIG Award for New Product of the Year

We are happy to announce that Marchex Platform Services has won the Business Intelligence BIG Award for New Product of the Year. The Business Intelligence Group awards program is designed to reward the companies, products, and people leading their respective industries. Winners are chosen from a highly competitive pool of applicants as the clear standoutsContinue reading “Marchex Wins the 2022 BIG Award for New Product of the Year”

Conversation Intelligence is Now Available to Virtually Any Business

Is your business looking to obtain actionable insights from phone conversations that take place between your customers and sellers or agents to help drive sales or improve service, but not sure how to leverage your existing communication infrastructure to do so?  Do you find your company has downstream sales, customer engagement or marketing systems thatContinue reading “Conversation Intelligence is Now Available to Virtually Any Business”