“Sales call pick up line 1.” We have all heard this or something similar announced over the PA system at a dealership. It typically occurs when a prospective customer calls a dealership and inquires about a vehicle or asks for the sales department. The process is to place the call in a queue and allowContinue reading “Shed Light on Blind Spots with Conversational Intelligence”
Data-driven marketers seeking full attribution are tasked with understanding performance across a growing number of channels. For marketers who stick to digital advertising, metrics are often part of the application. But if shop visits or phone calls are part of your marketing mix, gathering data and combining it with digital metrics can be challenging. NotContinue reading “Gain marketing attribution across ALL your channels – including calls and texts”
The current pandemic is creating a highly uncertain business and social climate as consumers adjust to changing daily realities and businesses cope with an increasingly distributed workforce. Most businesses have little visibility into their most important customer interactions as they are occurring, and with employees working from home, they are also dealing with much slower-than-normalContinue reading “How Marchex is Supporting Customers During the COVID-19 Crisis”
You’re getting good phone leads, but can you pinpoint where they are coming from? By identifying which keywords, ad campaigns and channels are driving the high-intent prospects you’re seeking, you can focus your budget where it counts. AI-powered Conversation Intelligence can reveal your best-performing channels, ads or keywords so you can optimize your media spend.Continue reading “Optimize your marketing mix–and budget—with Conversational Analytics”
