Want to benefit from AI? Start at the end of the customer journey.
In a marketplace increasingly dominated with AI-enabled tools and solutions, it can be difficult for a business to know where to begin when it comes to implementing them. One place to start is at the end—of the customer journey, that is. From here, you can make quick process improvements to boost sales. Gradually improving the customer journey until you reach the first touch. Using this process, you’ll be optimizing opportunities throughout the funnel.Continue reading “Want to benefit from AI? Start at the end of the customer journey.”