Know how a prospect became your customer in an omnichannel world
As a marketer, you know there’s rarely a straight line from awareness to interest to consideration to purchase. Today’s customer journey is a pinballing odyssey that bounces from channel to channel. It’s up to marketers to keep up with prospects. But when a prospect suddenly switches from an online channel to an offline one, manyContinue reading “Know how a prospect became your customer in an omnichannel world”