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Tag Archives: Healthcare

What’s Best for Your Business: Industry-Specific AI or General AI? Three questions to ask.

The Right Fit for Your Business Everywhere you look, there’s buzz about AI Agents—a future where human employees work seamlessly with digital assistants. But when considering AI for your business, does “industry experience” of these agents matter? Experts argue that vertical-specific AI can deliver faster ROI (1, 2). But how do you decide if it’sContinue reading “What’s Best for Your Business: Industry-Specific AI or General AI? Three questions to ask.”

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Industries that Need Call Tracking and Analytics to Succeed

Phone calls are critical conversion paths for multi-location and franchise businesses. When consumers search for a local business or healthcare provider, they often contact them by calling. This is especially true for industries with complex, expensive, urgent, or infrequently ordered products and services.   For industries like automotive services & repair, home services, senior living, andContinue reading “Industries that Need Call Tracking and Analytics to Succeed”

Meet the Expert: Catherine Erikson, VP of Senior Living

Tell us about yourself. At the core, I’ve always been someone who thrives on embracing new and emerging technologies. With more than 20 years of experience in Senior Living and Healthcare, I’m passionate about helping the Senior Living industry embrace innovating marketing strategies and analytics. I look to inspire marketers to adopt new and excitingContinue reading “Meet the Expert: Catherine Erikson, VP of Senior Living”

How Healthcare Enterprises Can Use Conversation Intelligence to Find More Patients

For multi-location businesses offering niche health services like hearing aids and dental care, driving calls from digital ads is likely one of your main sources of new business. And once those callers connect with your business, it’s equally important they have a positive experience reaching a representative and having their inquiry solved – whether thatContinue reading “How Healthcare Enterprises Can Use Conversation Intelligence to Find More Patients”