Marketing Attribution for Phone Calls – Part 1 of a 3-part series
One of the main reasons that marketers seek call tracking is for attribution: They want data that measures marketing tactics that drive phone calls. There are many reasons for wanting attribution: There are several strategies a business can use when deploying call tracking and which one a business chooses has to do with what theyContinue reading “Marketing Attribution for Phone Calls – Part 1 of a 3-part series”