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Tag Archives: marketing attribution

Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome 

Executive Summary  In an era where digital data dominates dashboards, marketers often celebrate the ability to track every click, impression, and conversion. Yet, a critical gap remains: what happens when the customer calls? Phone conversations—high-intent moments of decision—remain largely invisible to traditional attribution models. Call Tracking Numbers (CTNs) and Dynamic Number Insertion (DNI) technology can bridgeContinue reading “Unlocking the Next Frontier of Marketing ROI: From Attribution to Outcome “

Marketing Attribution for Phone Calls – Part 1 of a 3-part series

One of the main reasons that marketers seek call tracking is for attribution: They want data that measures marketing tactics that drive phone calls. There are many reasons for wanting attribution: There are several strategies a business can use when deploying call tracking and which one a business chooses has to do with what theyContinue reading “Marketing Attribution for Phone Calls – Part 1 of a 3-part series”