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Tag Archives: sonar

3 Mind-Blowing SMS Marketing Stats about Seniors

Originally published November 2020 If you’re still under the impression that SMS marketing won’t resonate with seniors, think again. Texting is no longer just for the young; middle-aged and senior adults are more digitally connected and actively texting than ever before. Texting has evolved in recent years from an easy way to stay in touchContinue reading “3 Mind-Blowing SMS Marketing Stats about Seniors”

How to accelerate a sale

There are plenty of factors that contribute to the length of the sales cycle including product complexity, number of team members on the buying team, and price. But it’s fair to say that for most purchases, the primary buyer researches a solution to a problem they have, your brand makes the shortlist, and the learning process begins.Continue reading “How to accelerate a sale”