Home improvement brands: Get the most out of the leads to your professional contractor network

Home improvement investments such as air conditioning systems, furnaces, hot water tanks, and heat pumps can be considerable purchases for most homeowners. When the time comes to make a purchase or a major repair, customers want answers from the experts, and often turn to manufacturers for information. Because these are not everyday purchases, consumers typicallyContinue reading “Home improvement brands: Get the most out of the leads to your professional contractor network”

With more than 140 million calls analyzed, Marchex offers the Industry’s leading speech analytics technology

Effectively working with customers over the phone gains their confidence. Speaking to them directly instills a belief that your brand has their issues under control, and their best interests at heart. Phone calls are important because, in this mobile and digital era, consumers who pick up the phone and call a business are usually highlyContinue reading “With more than 140 million calls analyzed, Marchex offers the Industry’s leading speech analytics technology”

Artificial Intelligence, jobs and the Pareto Principle

What approach should companies take to successfully implement AI solutions into everyday operations? One school of thought applies the Pareto Principle or what is often referred to as the 80/20 rule. It’s often thought of as 20 percent of your work is what drives the majority of the results, and the other 80 percent isn’tContinue reading “Artificial Intelligence, jobs and the Pareto Principle”

What Conversational Analytics can do for your sales and marketing organizations

Whether your business needs to better understand marketing performance, improve call handling across many touchpoints, optimize sales interactions, or simply boost the volume of inbound sales calls you receive, Conversational Analytics can help you optimize the results of your efforts. Optimize digital media spend to lower costs and increase revenue As a marketer, you mostContinue reading “What Conversational Analytics can do for your sales and marketing organizations”

A Better Alternative for Dealerships Than Secret Shoppers

The auto industry can be a tricky business. With dealerships on every corner and repair shops on every street, it can be difficult to make your business stand out. Time and time again at Marchex, we discover deep insights into the call data of businesses just like yours, insights which enable these business to takeContinue reading “A Better Alternative for Dealerships Than Secret Shoppers”

How to deliver an excellent customer phone experience across multiple locations

Many franchises and multi-location businesses rely on phone calls to drive revenue. Whether you manage an auto services chain or a national lawn care franchise, how your company handles calls can be the difference in making a sale. So, how do you deliver the best customer experience while increasing revenue per store? You need information.Continue reading “How to deliver an excellent customer phone experience across multiple locations”