Automate Texting through a HubSpot Workflow

Why Should I Choose Automated Texting?  According to Forbes (and anyone with a cellular phone), text is the future of ecommerce. With 90% of customers opening a new text within 30 minutes of receiving it, it’s not difficult to see why it has become the fastest, most personal marketing channel available. Text outperforms other popular formsContinue reading “Automate Texting through a HubSpot Workflow”

Key Benefits of Business Texting for Revenue Teams

Texting is one of the fastest growing business practices for engaging with customers. Business texting has a variety of proven benefits, including increased engagement with customers and faster service times. Revenue teams can seize the opportunities that text provides to nurture relationships with customers, lock down sales, and increase revenue. Automated text can further streamlineContinue reading “Key Benefits of Business Texting for Revenue Teams”

Boost Lead Qualification and Engagement Rates with Text

Identifying, nurturing, and qualifying leads that come through the sales and marketing funnel can be a lofty task for marketers, who often interact with 10-100x the number of prospects that sales teams do. Automated texts can unburden marketing teams considerably by streamlining initial contact with a high volume of potential customers. SMS intelligent automation isContinue reading “Boost Lead Qualification and Engagement Rates with Text”

Maintain Customer Relationships Post-Sale with Text

It’s important for sales and marketing teams to keep in contact with customers throughout the buyer’s journey, even once a sale has been made. That way, when customers have questions or opportunities for more business emerge, a company will be in the best position to keep its customers satisfied. Text is an effective method ofContinue reading “Maintain Customer Relationships Post-Sale with Text”

How the Senior Living Industry Can Deliver a Premium Customer Experience

Originally published November, 2017 One of the most common challenges faced by senior living marketers is how to deliver a consistently superior customer experience across several locations. Marketing and sales teams in the senior living and multi-family housing industries understand that the customer experience is extremely important in determining how residents think of your brand. InContinue reading “How the Senior Living Industry Can Deliver a Premium Customer Experience”

The Difference Between SMS and Mobile Marketing

Thanks to the resounding popularity of smartphones and other mobile devices such as tablets, marketers have found ways to integrate SMS marketing and mobile marketing into the fold of digital marketing campaign strategies. Although both SMS and mobile marketing can be viable tools for your business, it’s important to know what distinguishes one engagement tacticContinue reading “The Difference Between SMS and Mobile Marketing”