Companies that use text messaging in their marketing mix often experience higher customer engagement than those who neglect it. In fact, text messaging boasts a 98% open rate, which is a massive increase from an email’s mere 20% average. Going further, businesses that use text messaging on average see a response rate of 45%–eight timesContinue reading “Texting in Healthcare Best Practices”
In the age of telehealth, online methods of marketing have become the new industry standard. About 74% of patients research new doctors online. Marketing to potential patients online can benefit health organizations in a variety of ways. Providers already offer easy ways for patients to connect with them online, track overall marketing performance, and personalizeContinue reading “Extract Critical Call Data to Increase Patient Appointments”
Sierra Air Conditioning & Plumbing is a heating and air conditioning company serving the Las Vegas Valley since 1987. They integrated Marchex Platform Services into their field management software solution to obtain greater insight into sales calls. Their staff were then able to use this information to improve their marketing campaign ROI, optimize call centerContinue reading “Sierra Air Conditioning & Plumbing Gains Greater Visibility with Marchex Integration”
In the competitive landscape of the home services industry, success hinges on efficient operations, quick response times, and fostering loyal customer relationships. We’ll delve into three critical aspects that can significantly impact a company’s growth and reputation: securing appointments on the initial call, speed to lead, and customer retention. Customer Convenience Prompt appointment scheduling enhancesContinue reading “Speed to Lead: Secure Appointments on the First Call”
Automotive dealers and their staff should set goals and expectations regarding customer conversations. They must ensure that customer interactions go smoothly both on the phone and the sales floor. Dealers should connect with their teams and establish the following guidelines: Is Your Team Informed? The most important point for dealers to address is whether theirContinue reading “Train Your Staff to be Auto Sales Pros”
One of the most common ways dealerships lose potential customers is when a caller hangs up after not being able to reach a representative. This often occurs when they encounter a convoluted interactive voice response (IVR) system or long voicemail greetings. Callers do not want to select from several layers of options before reaching aContinue reading “How To Reduce Customer Hang-Ups”
