Camille Bishop, Author at Marchex

Create A Secure GA4 Account Connection Using Secret API Keys

More than eighty of the most popular automotive websites and third-party providers have joined the Automotive Standards Council (ASC) including Marchex. Marchex is a proud founding member of the council and the only call analytics provider. We are supporting standard event naming rules along with other top automotive website brands and have authored the specificationsContinue reading “Create A Secure GA4 Account Connection Using Secret API Keys”

Key Benefits of Business Texting for Revenue Teams

Texting is one of the fastest growing business practices for engaging with customers. Business texting has a variety of proven benefits, including increased engagement with customers and faster service times. Revenue teams can seize the opportunities that text provides to nurture relationships with customers, lock down sales, and increase revenue. Automated text can further streamlineContinue reading “Key Benefits of Business Texting for Revenue Teams”

Marchex Wins 2023 AI Breakthrough Award

We are proud to announce that Marchex Engage for Automotive has won “Best AI-based Solution for Sales” in the 6th annual AI Breakthrough Awards! The awards program was conducted by a top marketing intelligence organization AI Breakthrough, which for several years has been acknowledging the most promising companies and products in the artificial intelligence space.Continue reading “Marchex Wins 2023 AI Breakthrough Award”

Enrich Data Within Your Current Platform with Marchex Platform Services

With Marchex, you can apply conversation intelligence to your data without porting phone numbers, using call tracking numbers or switching platforms. Our conversation intelligence technology can help your organization understand sales conversation outcomes at scale, solve challenges that revenue teams frequently face, and is able to integrate with a variety of systems many businesses alreadyContinue reading “Enrich Data Within Your Current Platform with Marchex Platform Services”

Common Ways Calls Fail at Dealerships

Although contacting a dealership typically occurs during the later stages of the buying process, it is crucial to recognize that phone interactions often play a pivotal role in making important purchase decisions. The success or failure of these initial phone calls can determine whether a car is sold, or the deal falls through. As theContinue reading “Common Ways Calls Fail at Dealerships”

GA4 Integration is More Than a Checked Box

Marchex’ GA4 + Marketing Edge integration is more than a just checked box. This integration gives users the ability to understand how visitors arrive and interact with their web and app properties. Our GA4 Integration has been available for early access since February 2023 and reached General Availability in April 2023. Since Google sunset UniversalContinue reading “GA4 Integration is More Than a Checked Box”

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Author Archives: Camille Bishop